bet-at-home goes all in on Vierschanzentournee
Presenting Sponsorship agreement marks fifth time online sports betting company partners prestigious ski jumping tournament
Zug, Switzerland – Infront, a Wanda Sports Group company and the exclusive marketing partner of the Austrian Ski Federation (ÖSV) and the German Ski Association (DSV) for the Vierschanzentournee ski jumping series, has closed a four-year Presenting Sponsorship agreement with bet-at-home, the sports betting provider.
The sponsorship package will run until the end of the 2023/24 event and includes a composite logo consisting of the official event logo and bet-at-home's logo, as well as broad advertising presence throughout the tournament. bet-at-home will also be visible on LED boards, back drops at the start and finish areas and all main installations across the four venues.
Michael Witta, Infront Vice President Marketing Sales, said: "The Vierschanzentournee is one of the highlights of the winter sports season. Its broad popularity makes it an ideal platform for sponsors and we are happy to welcome bet-at-home back as the Presenting Sponsor for another four years and look forward to this promising partnership."
Alexander Aigner, Head of Marketing & Customer Relations at bet-at-home, said: "We define partnership in sponsoring as a long-term cooperation and are therefore pleased to return to ski jumping as Presenting Sponsor of the Vierschanzentournee for four years. The television coverage of this unrivalled winter sport highlight of more than 80 million viewers, in addition to our long-standing partnerships in top European sport, will further strengthen the brand awareness of bet-at-home in our core markets."
The 2020/21 edition of the Vierschanzentournee will start on 28 December 2020 in Oberstdorf, followed by the events in Garmisch-Partenkirchen and Innsbruck and concluding with the final event in Bischofshofen on 6 January 2021.