Long-term commitment to the world’s most prestigious ski jumping series until 2030
Salzburg, Austria / Landshut, Germany – LaVita is expanding its involvement in winter sports by becoming the Presenting Sponsor of the Four Hills Tournament from the 2025/2026 season through to 2029/2030. After serving as a Main Sponsor last season, the company is now taking the partnership to the next level, underlining its long-term commitment to international ski jumping. The agreement was facilitated by Infront, the exclusive marketing partner of the Four Hills Tournament.
As Presenting Sponsor, LaVita will be an integral part of the tournament, with prominent visibility across the entire series in key broadcast-relevant environments. The partnership combines extensive international reach with impactful integrations at the most significant sporting moments of the event. A highlight will be LaVita’s presence on athletes’ bibs during the Epiphany Jump in Bischofshofen, one of the most high-profile competitions in global ski jumping.
Gerd Truntschka, Founder and CEO of LaVita, said: "Sport has shaped my life – it taught me how valuable health is and how it connects everything: Performance, joy of life and family. With LaVita, I created a product that stands for exactly that and supports people of all ages as a foundation for everyday health. The Four Hills Tournament touches generations and evokes emotions – this closeness to people and passion is why LaVita is committed for the long-term."
Michael Witta, Senior Vice President of Marketing Sales and Sevices, Infront said: "This partnership demonstrates the strength of the Four Hills Tournament as a platform for long-term brand building. LaVita is leveraging the environment not only with high visibility but with a clear strategic perspective. The step from main sponsor to Presenting Sponsor underscores this ambition. Together, we are working to further enhance the tournament’s appeal sustainably."
The Four Hills Tournament, featuring competitions in Oberstdorf, Garmisch-Partenkirchen, Innsbruck and Bischofshofen, is one of the most prestigious events in international winter sports. LaVita’s expanded commitment will further strengthen the economic and media foundation of the series.
Infront, as a long-standing partner, continues to manage the marketing of the tournament and drive its international development.
