The partnership was brokered by Infront, the exclusive media and marketing partner for the event.
EA7 will benefit from the global exposure the FIS Alpine World Ski Championships through on-course advertising. The brand will also have a presence onsite in the VIP area.
Giorgio Armani said: “EA7 Emporio Armani is synonymous with technical research and style, two fundamental elements for those who love and take part in sport. Cortina is one of the best locations in the world for skiing competitions and, for us, being present at such an important event not only underlines the spirit of the brand, which encompasses values of passion and fair play, but also sends out a message of confidence in these difficult times”
Valerio Giacobbi, CEO of Fondazione Cortina 2021, said: "We are proud to have an Italian brand that invests in a major international event such as ours. We have always hoped for the involvement of a leading Italian fashion brand at an international level: for Cortina this is certainly a further important sign of recovery and confidence despite the difficult situation.”
Michael Witta, Vice President Marketing Sales at Infront, said: “The FIS Alpine World Ski Championships is one of the highlights of the winter sports calendar and welcoming a brand as prestigious as EA7 reflects the event’s stature and reach. The brand has a history of aligning itself with the very best in sport and we are delighted to see them leverage this festival of skiing.”