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FIS Alpine World Ski Championships 2021 welcome Emmi CAFFÈ LATTE as latest Main Sponsor

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Flagship winter sports event adds top brand to Cortina 2021 sponsorship portfolio

Zug, SwitzerlandEmmi CAFFÈ LATTE, brand of the Swiss dairy products company Emmi, has been announced as the latest addition to the marketing roster at the FIS Alpine World Ski Championships 2021, taking place in Cortina d’Ampezzo from 7-21 February. The agreement was brokered by Infront, a Wanda Sports Group company and the exclusive marketing partner of the event.

Emmi CAFFÈ LATTE’s logo will be splashed across banners along the course at all competitions, as well as on bibs and backdrops throughout the event.

Michael Witta, Vice President Marketing Sales at Infront, said: “Over the years, Emmi has been a long-time partner at numerous prestigious alpine skiing events and we are delighted to welcome this top brand back to the FIS Alpine World Ski Championships 2021. This highlight of the winter sports season is another perfect fit for Emmi CAFFÈ LATTE and we look forward to a successful collaboration.” 

Thomas Morf, CMO of the Emmi Group, said: "We are excited to be involved in the FIS Alpine World Ski Championships with our top brand Emmi CAFFÈ LATTE for the second time after St. Moritz in 2017. Highly relevant in the Swiss home market and in the Alpine region, the event is a great addition to our successful activities in the FIS World Cup."

Emmi CAFFÈ LATTE joins an already comprehensive sponsorship roster including Telepass, the Italian mobility company, as Presenting Sponsor alongside the likes of EA7, the sports brand of Emporio Armani; Audi, the car manufacturer; Pirelli, the tyre manufacturer; Helvetia, the Swiss insurance group; Longines, the luxury watchmaker and Liqui Moly, the German motor oils manufacturer.

36 broadcasters across 180 countries ensure that the 13 competitions at the FIS Alpine World Ski Championships 2021 will be available to fans all over the world. Host broadcast management will once again be covered by Infront.

In 2019, the FIS Alpine World Ski Championships in Åre, Sweden, reached a cumulative TV audience (live/delayed) of 106 million whilst live broadcasting for 600 hours.  


Emmi CAFFÈ LATTE is a brand of Emmi, Switzerland’s largest milk processor and one of the leading premium dairies in Europe.
In Switzerland, the Emmi Group has 25 production sites. Abroad, Emmi and its subsidiaries have a presence in 14 countries, eight of which have production facilities. Half of its around CHF 3.5 billion in sales – over 10 % of which stems from organic products – is generated in Switzerland, the other half abroad. Two-thirds of its more than 8,700 employees are currently based outside of Switzerland.