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Infront appoints new global Head of Football

Andreas Kaeshammer promoted to new role from within Group

Zug, Switzerland – Infront, a Wanda Sports Group company, has appointed Andreas Kaeshammer as its new global Head of Football.

Kaeshammer has been part of the Infront Group since February 2016, initially working on new business and project management for the football and summer sports business units. Since then he has worked on several key partnerships including the acquisition of media rights for the English Premier League in sub-Saharan Africa and the Scottish Professional Football League. He also helped drive the Group’s recent restructuring.

Bruno Marty, Senior Vice President of ProSports at Infront said: “Andreas has quickly come through the ranks at Infront and this appointment reflects both his experience and knowledge of the business. It also illustrates Infront’s ability to promote talent from within and recognise the abilities of our employees. Football remains strategically important to Infront as it continues to undergo significant changes which we must meet head-on. Andreas’ new mandate will centre on tackling these ongoing developments to ensure we maintain and build on our position as one of the top players in the market.”

Kaeshammer said: “I am delighted to take on this new role during a period of immense potential for Infront and football as a whole. The sport finds itself in a period of transition with new developments in the market, most notably the integration of innovative digital solutions in sports technology, and it is crucial to merge these with the traditional rights business.”

A German national, Kaeshammer comes from strategy consulting where the focus is on understanding the needs of a partner and devising value-add solutions to fulfil those requirements. Before joining Infront five years ago, Kaeshammer worked at Bain & Company as a consultant.

Infront currently serves over 40 football rightsholders at all levels of the sport including continental, national, league and club football.

Kaeshammer will replace Stephan Herth who chose to leave the company after 17 years in February 2020 but had remained in a consultancy role to ease the transition. Herth’s position on the Group Management Board will not be replaced at this time.