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Infront extends exclusive marketing partnership for the IBU World Cup Biathlon events in Antholz

1 min read

Long-term cooperation strengthened with early extension until 2029/30 season

Zug, Switzerland – Infront, a Wanda Sports Group company, and the Biathlon World Cup Committee Antholz have prolonged their exclusive marketing partnership for all IBU World Cup Biathlon events in Antholz until the end of the 2029/30 season.

The new agreement covers all marketing rights held by the Biathlon World Cup Committee Antholz for the next four seasons and follows the overall extension of the marketing partnership between Infront and the International Biathlon Union (IBU) announced in February 2020.

Stefan Krauss, Infront Vice President Winter Sports, said: "The early extension of this long-term partnership is a sign of trust and gives us the opportunity to continue using and marketing the IBU World Cup Biathlon events in Antholz as an ideal advertising platform for sponsors."

Lorenz Leitgeb, President of the Biathlon World Cup Committee, said: "Infront has been a very respectable and reliable partner to us for many years. We are proud that we have been able to set the course for the upcoming years until 2030 together with Infront. It means we can now work together on the future which wouldn't have been possible without Infront's cooperation. We are looking forward to continue having Infront by our side and staying true to the motto ‘Never change a winning team’."

The next IBU World Cup Biathlon in Antholz will take place from 21 - 24 January 2021.