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Infront expands World Triathlon scope through eight-year partnership extension

1 min read

New agreement broadens Infront’s role to further grow TriathlonLIVE and global media exposure

Zug, SwitzerlandWorld Triathlon has extended its exclusive partnership with Infront, a Wanda Sports Group company, for another eight years until the end of the 2028 season.

The long-term prolongation will see Infront and World Triathlon continue its close collaboration to develop the well-established TriathlonLIVE over-the-top (OTT) platform through dedicated content and marketing campaigns. Infront will also exclusively distribute the international media rights for World Triathlon’s top tier events including the World Triathlon Series, World Triathlon World Championships and Mixed Relay World Championships.

World Triathlon President and IOC member, Marisol Casado said: “After several seasons of partnership with Infront we are delighted with the continuous growth of TriathlonLIVE and the exposure of our sport through our global broadcast partners.  We look forward to continuing this balanced approach together with Infront to reach and engage our worldwide audience via all media channels.”

Julien Ternisien, Infront Senior Vice President Summer Sports said: “Our cooperation with World Triathlon over the last few years provides a strong foundation for this extended agreement despite the global disruptions to the season and we are excited to continue our collaboration. This long-term partnership allows us to build on a joint strategy to find the right balance between broadcast and the growing importance of the TriathlonLIVE to bring the sport to a wider and more engaged audience.”

Since it began its partnership in 2018, Infront has helped World Triathlon develop its offering to fans. This included launching a new look of TriathlonLIVE ahead of the 2019 season, which now provides subscribers with more complete and in-depth coverage from over 40 live events per season.  

About World Triathlon

World Triathlon is the international governing body for the Olympic sport of triathlon and all related multisport disciplines around the world, including duathlon, aquathlon, cross triathlon and winter triathlon. Triathlon made its Olympic debut in Sydney 2000, with a third medal event, the Mixed Team Relay, added to the programme at Tokyo 2020, while paratriathlon was first added to the Paralympic programme at Rio 2016. World Triathlon is proudly committed to the development of the sport worldwide, with inclusion, equality, sustainability and transparency at our core as we seek to help triathletes at all levels of the sport to be extraordinary.