The functional work-wear manufacturer will continue as an Official Sponsor of both the men’s and women’s events benefitting from high visibility and extensive activation
Zug, Switzerland – Following its previous engagement with the flagship European handball events, engelbert strauss, the leading European company for work-wear and personal protective equipment, has signed for a further two seasons as an Official Sponsor of the Men’s and Women’s EHF EUROs. The company, already well-known throughout handball, is extending its involvement as a result of an agreement signed with Infront Sports & Media, exclusive media and marketing partner of the European Handball Federation for the EHF EURO events.
engelbert strauss will benefit from advertising in the highly-visible middle circle as well as in-goal floor signage and LED advertising throughout the events. Further activation and hospitality complete the rights package, stretching across all upcoming events and markets from the Men’s EHF EURO 2016 taking place in Poland (15 - 31 January) to the Women’s event in Sweden (4 - 18 December) and the 2018 editions in Croatia and France, respectively.
Karl-Heinz Brenner, Marketing Director at engelbert strauss, commented: “The EHF EUROs provide us with an excellent platform to reach out to our international target audiences and bolster our Europe-wide growth objectives. With the next four events tying into our previous involvement, we are fortifying the association between our brand and top level handball. Supported by the tournaments’ growing exposure on TV, the platform is proving a valuable asset to our marketing strategies and a worthy investment for the future.”
Stephan Herth, Executive Director Summer Sports at Infront, said: “The Men’s EHF EURO 2016 is set to be the biggest European Championships of all time - adding to the appeal for its loyal long-term partners. By extending its sponsorship activities within handball across not only the upcoming event but also the women’s tournaments for the next two seasons, engelbert strauss has underlined its full commitment to handball and its two European flagship events. The wide reaching visibility achieved will reinforce previous exposure and pave the way for a stronger market position in the brand’s target regions.”
Besides engelbert strauss, the Official Sponsor line-up will feature a maximum of eight brands, including BAUHAUS (workshop, house and garden specialist), AJ (mail order office furniture, materials handling and storage solutions), Intersport (sporting goods retailer), Grundfos (leading pump manufacturer), VELUX (windows and blinds manufacturer) and MoneyGram (leading money transfer and payment services company) already confirmed.
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.