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Lucerne Tourism and TITLIS Cableways sign as Main Sponsors of the 2017 and 2018 World Curling Championships
Zug, Switzerland — Infront Sports & Media, a Wanda Sports company, has secured Lucerne Tourism and TITLIS Cableways as Main Sponsors of the 2017 CPT World Women’s and 2018 World Men’s Curling Championships. The women's event will take place in Beijing, China from 18 to 26 March 2017, while the men’s event will be held in Las Vegas, USA from 31 March to 8 April 2018.
The rights package includes full brand exposure in camera view through advertising boards in prominent positions on-site for both brands as well as branding on interview backdrops. In addition, TITLIS Cableways will also benefit from further exposure with its logo featured on the players’ jerseys at the World Men’s Curling Championship 2018. A TV spot campaign on Eurosport is also part of the package.
As the exclusive media and marketing partner of the World Curling Federation (WCF), Infront is offering both partners far-reaching brand exposure across the entire World Curling Championships.
Important markets and common ideals
"Lucerne and the experiences in the surrounding region are very popular with Asian and American tourists. We see the World Curling Championships as the ideal platform to increase Lucerne’s recognition even more. As Main Sponsors of the next two tournaments, Infront has once again offered an excellent opportunity to reach our international target audience. Furthermore, the cooperation with TITLIS Cableways allows us to combine forces and to thereby highlight the diversity the region offers" Marcel Perren, Director of Lucerne Tourism.
Tobias Matter, Sales Director of TITLIS Cableways: "The two World Curling Championships in China and the USA are perfect for us as many of our customers are from both countries. The success of our previous engagements with Infront and the WCF meant that the prospect of securing a new Main Sponsorship package with a strong partner like Lucerne Tourism created a particularly appealing opportunity for us."
Kate Caithness, President of the World Curling Federation: "We are delighted that Infront has secured two familiar partners in Lucerne Tourism and TITLIS Cableways for the World Curling Championships. The recurring cooperation shows that all parties are satisfied with their commitments and we greatly appreciate the support being given to these events in China and the USA. Taking full advantage of Infront's expertise, we will continue to develop our sport and make it even more captivating for viewers."
Bruno Marty, Executive Director Winter Sports at Infront: “Lucerne Tourism and TITLIS Cableways’ fresh partnership shows that our long-standing cooperation with the World Curling Federation and both partners has been very successful so far. We look forward to continuing our support of the World Curling Federation and strengthening the sport of curling with strong sponsor partners."
About Infront Sports & Media
Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.
About TITLIS Cableways
Mount Titlis offers a snow and ice experience on the highest viewpoint in Central Switzerland, all year round. This unique glacier paradise is centrally located and easy to reach, just a short distance from Lucerne, Zurich, Basel and Berne. Going up to the top in the world's first revolving gondola ROTAIR is like being an eagle, exploring the landscape of the glacier world. TITLIS Cableways offers a great diversity of attractions like riding the ICE FLYER chairlift over the glacier crevasses or having fun while snow tubing at the TITLIS GLACIER PARK. Besides snow tubes, different snow toys can be used to slide down a snow track, fun for sure! In the GLACIER CAVE, the glacier can be experienced from the inside. It takes a lot of courage to the TITLIS CLIFF WALK on Europe’s highest suspension bridge. The MOUNTAIN FLOWER TRAIL can be explored, while hiking around the green fields of lake Trübsee. On the way back to the village of Engelberg, guests can enjoy the TROTTI-BIKE ride. Engelberg-Titlis is also the largest winter sport area in Central Switzerland.
About Lucerne Tourism
Lucerne Tourism (Lucerne Tourism Ltd) is the centre of competence for positioning, market development, public relations, and guest services on behalf of numerous partners which offer and sell first class tourism services in the Lucerne – Lake Lucerne Region. The authenticity and the high quality of the services and products offered within the region are in the strategic focus of the duties and responsibilities of Lucerne Tourism.