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FISG and Infront seal six-year agreement

1 min read

New Italian Ice Sports Federation partnership includes exclusive marketing, sponsorship and digital rights

Milan, Italy – The Italian Ice Sports Federation (FISG) and Infront, a Wanda Sports Group company, have signed an exclusive six-year marketing, sponsorship and digital rights partnership running until the end of the 2025/26 season.

Infront will manage sponsorship research and activation at both the federation level and for individual events in Italy. It also includes the development of a digital activation concept to elevate the presence of Italian ice sports on social and digital platforms.

FISG acts as the umbrella body for all of Italy's top ice sport organisations, including ice hockey, speed skating, synchronised skating and curling.

Andrea Gios, President of FISG said: "We are proud to begin this long-term project which will take us to the 2026 Winter Olympic Games in Milan-Cortina and hope to maximise all the potential opportunities available to Italian ice sports. We are confident that Infront, through its experience and professionalism, will deliver greater visibility for our sports and athletes by efficiently highlighting the values ​​that we passionately cultivate and promote every day."

Alessandro Giacomini, Managing Director of Infront Italy said: "Our partnership with FISG is another example of our growing presence within winter sports in Italy and we look forward to bringing more success to this collaboration. This long-term agreement gives us the flexibility to work strategically with the current and future partners of the Federation and create engaging digital content and distribution channels to make ice sports accessible to a wider audience."