From game-changing platforms to engaging content, Infront is driving the digital revolution and helping every brand tell great stories.

Infront X

Infront's digital arm, Infront X, helps brands reach, engage and monetise audiences by creating content and experiences that cater to their passions. Through collaborations and partnerships with digital innovators from around the world, we aim to transform – both strategically and creatively – how audiences experience content.

Infront X bridges the gap between storytelling and technology, connecting businesses to an entirely new age of consumer that demands their content be presented differently. We leverage data-driven insights to create platforms and experiences that cater to audience passions, engaging them on their terms, all while empowering businesses to precisely monitor and measure ROI.

Infront X Lab

To ensure our clients have access to the most innovative and novel solutions, Infront actively monitors and collaborates with leading start-up companies. Infront X Lab is a strategic initiative to identify new monetisation avenues from evolving digital content formats and distribution models, such as esports or virtual and augmented reality.

By partnering with innovative start-ups with unique digital capabilities, we can offer and influence a broader range of products and technologies, while capturing new consumer groups from emerging sports.



Powering your content, empowering your team. Scale up production, revolutionise workflows, and drive social media strategy to the next level with the sports content automation platform.


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FISG and Infront seal six-year agreement

New Italian Ice Sports Federation partnership includes exclusive marketing, sponsorship and digital rights Milan, Italy – The Italian Ice Sports Federation (FISG) and Infront, a Wanda Sports Group com...


Our team of dedicated experts looks forward to discussing how Infront can help meet your business goals