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FIL and Infront to continue long-term marketing partnership

1 min read

New agreement runs until end of 2025/26 season, taking collaboration to almost three decades

Zug, Switzerland/ Berchtesgaden, Germany – Infront and the International Luge Federation (FIL) have extended their marketing partnership until the end of the 2025/26 season, continuing a relationship that first began in 1998.

The agreement covers main sponsorship packages at all FIL World Cup and World Championship events as well as extensive advertising rights around all ice tracks. The number of packages covered has increased, with Infront previously signing up BMW as a sponsor.

Infront and FIL have also collaborated in 2022 to develop a new FIL Luge World Cup logo and brand design.

Stefan Krauss, Vice President Winter Sports, Infront said: "Our partnership with FIL continues to be an important pillar in Infront’s winter sports strategy. We are happy to be able to continue our involvement in such a fascinating sport and I’d like to thank President Fogelis, Vice President Thomas Schwab and the entire organisation for creating such a professional relationship."

Einars Fogelis, FIL President, said: “The long-term partnership with Infront has consistently delivered for FIL and the sport of luge for more than 20 years. It continues to go beyond a traditional marketing agreement and our joint work to develop a new look and feel for the FIL World Cup is an example of that. Infront is a part of our sport and I look forward to working closely together for the next four seasons.”

A total of nine World Cup events as well as the World Championships are scheduled for the 2022/23 across seven countries.

About the International Luge Federation

The International Luge Federation (FIL) is the officially recognized by the International Olympic Committee (IOC) as the World Federation of the sport of Luge.

The FIL is the only representative of the International Sport of Luge, represents the interests of the Sport of Luge worldwide, and is the highest authority in all matters concerning the sport of Luge. In the year 2022 are 52 national Federation's members of the FIL.

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