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FIBA Marketing scores global partnership agreement with TCL

1 min read

New four-year deal expanded to include all FIBA competitions

Zug/Mies, Switzerland - The International Basketball Federation (FIBA) and electronics company TCL have signed a new global partnership agreement for a further four years until 2023.

The deal was brokered by FIBA Marketing, the strategic partnership between FIBA and Infront, a Wanda Sports company. It follows a successful first cycle which saw TCL celebrate broad exposure at the FIBA Basketball World Cup 2019 hosted across eight cities last year in China.  

Julien Ternisien, Infront Senior Vice President Summer Sports said: "TCL formed a key part of the FIBA Basketball World Cup 2019 in terms of exposure but also fan engagement. This new and expanded agreement illustrates that there is high value to be found when brands associate themselves with FIBA and its properties and I have every confidence TCL will once again be an integral cog in the basketball family."

As outlined in today's press release from FIBA the agreement grants TCL exclusivity in the categories of home appliances including TVs, refrigerators, washing machines and air conditioners and is expanded to provide key commercial rights across all FIBA competitions. This includes the Men's and Women's Olympic Qualifying Tournaments, FIBA Continental Cups for both Men and Women, FIBA Youth World Cups, the FIBA Women's Basketball World Cup 2022 and FIBA’s pinnacle event the FIBA Basketball World Cup in 2023. 

Specific rights for these events include having premium brand visibility on the court and being the presenter of the player of the game ("TCL Player of the Game"), while TCL has also been granted the exclusive Presenting Sponsorship rights for the Asian Qualifiers for the Asia Cup 2021 and the FIBA Basketball World Cup 2023.