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Infront’s offer for the commercialisation of World Rugby

1 min read

Infront, the leading sports marketing company, can confirm it is the preferred commercial partner for World Rugby’s Nations Championship

Infront’s comprehensive analysis and business plan will enable World Rugby and its member unions to lift its competitions and events to the next level through the provision of substantial additional funds to invest in the sport globally, from the grassroots up to the professional game. 

Infront has delivered a sustainable and realistic commercial roadmap within the boundaries set by World Rugby, ensuring the widest possible media exposure and fan access to the competition. The proposed business model covers both media and marketing rights but does not include any sale of equity in the competition and therefore full control of the competition and its revenue redistribution model would be retained by the unions, the current major competitions and World Rugby.

Dr. Christian Mueller, Vice President of Strategy & Business Development at Infront said: "Our support will enable World Rugby and its member unions around the globe to elevate the game further whilst also providing long-term financial security, across all regions and levels. We know how passionate rugby fans are and we want to ensure accessibility for fans globally, supporting World Rugby's vision to continue making the game a sport for all. It is in our interests to grow the audience to ensure it is an attractive proposition for both media and sponsors."

About Infront

Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from 39 offices across more than 14 countries, delivering 4,100 event days of top class sport around the world every year.