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ING devient le sponsor titre du Championnat de basketball de Turquie

L’accord d'une durée de trois ans comprend une large visibilité sur 240 matchs

Istanbul, TurquieING, institution financière mondiale, est devenue sponsor titre du Championnat de basketball de Turquie après avoir signé un accord portant sur trois ans.

Ce nouveau partenariat a été négocié par Infront, société du Wanda Sports Group et représentante exclusive média et marketing du Championnat de basketball turc.

Large exposition dans le basketball turc

Jusqu’à maintenant sponsor principal de la Süper Ligi, ING profitera d’une plus grande exposition dans le monde du basketball turc en tant que sponsor titre. La marque sera présente sur l’ensemble des parquets turcs au cours des 240 rencontres à venir, matchs de play-off inclus.

ING aura également la possibilité de créer du contenu numérique sur le championnat et d’activer son sponsoring en ayant accès aux joueurs, représentants et arbitres de la compétition.

« ING est une marque internationale renommée ayant toujours été associée avec les plus grandes compétitions de basketball. En tant que sponsor principal, l’entreprise a pu constater le très grand potentiel du Championnat de Turquie de basketball. Je suis extrêmement content de pouvoir continuer à travailler avec eux et ravi du plus grand rôle qu’ING va prendre dans la compétition », explique Ender Uslu, Managing Director d’Infront Turquie.

 
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