When Infront and the Turkish Basketball Federation (TBF) first began their partnership in November 2013, it was the first time the rightsholder had fully aligned with a sports marketing agency. The ai...

New agreement unveils Chinese drinks brand as newest Official Promotional Partner Mies, Switzerland - The International Basketball Federation (FIBA) has announced a new three-year licensing agreement ...

Infront to exclusively manage LBA’s marketing, sponsorship and digital rights for next three seasons Milan, Italy – Infront, a Wanda Sports Group company, and Lega Basket Serie A (LBA) have unveiled a...

Mies/Zug – The International Basketball Federation (FIBA) has appointed Schelde Sports as the FIBA Global Supplier for backstop units until 2024 in an agreement brokered by FIBA Marketing, the strateg...

New four-year deal expanded to include all FIBA competitions Zug/Mies, Switzerland - The International Basketball Federation (FIBA) and electronics company TCL have signed a new global partnership agr...

Three-year agreement includes broad exposure across 240 games Istanbul, Turkey – ING, the global financial institution, has become Title Sponsor of the Turkish Basketball Super League after signing a ...

New agreement to leverage local expertise and network for potential business prospects Milan, Italy – The National Basketball Association (NBA) and Infront Italy S.p.A. (Infront) today announced a par...

Basketball is more than a sport in China; it is almost a religion. The rising wealth of the middle class and growing access to both FIBA and NBA games has only fuelled the passion for the sport. That ...