Infront is a global player when it comes to commercialising basketball at both club and international level. Whether this is through ourhospitality agreementswith the NBA in France and Italy, our exclusivemarketingrights agreement with FIBA to our long-term partnership with Turkish Basketball.
When Infront and the Turkish Basketball Federation (TBF) first began their partnership in November 2013, it was the first time the rightsholder had fully aligned with a sports marketing agency. The ai...
New agreement unveils Chinese drinks brand as newest Official Promotional Partner Mies, Switzerland - The International Basketball Federation (FIBA) has announced a new three-year licensing agreement ...
Infront to exclusively manage LBA’s marketing, sponsorship and digital rights for next three seasons Milan, Italy – Infront, a Wanda Sports Group company, and Lega Basket Serie A (LBA) have unveiled a...
Mies/Zug – The International Basketball Federation (FIBA) has appointed Schelde Sports as the FIBA Global Supplier for backstop units until 2024 in an agreement brokered by FIBA Marketing, the strateg...
New four-year deal expanded to include all FIBA competitions Zug/Mies, Switzerland - The International Basketball Federation (FIBA) and electronics company TCL have signed a new global partnership agr...
Three-year agreement includes broad exposure across 240 games Istanbul, Turkey – ING, the global financial institution, has become Title Sponsor of the Turkish Basketball Super League after signing a ...
New agreement to leverage local expertise and network for potential business prospects Milan, Italy – The National Basketball Association (NBA) and Infront Italy S.p.A. (Infront) today announced a par...
Basketball is more than a sport in China; it is almost a religion. The rising wealth of the middle class and growing access to both FIBA and NBA games has only fuelled the passion for the sport. That ...
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