KNOWLEDGE HUB
Explore our blog, news, case
studies, and whitepapers
Infront Blog
ICON League Partnership Opportunities: Structure, Scale and Activation
Explore ICON League partnership opportunities and how brands can activate, scale and integrate into a creator-led football ...
ICON League Sponsorship: Why it's becoming key for reaching Gen Z
ICON League sponsorship offers brands a new way to reach Gen Z through creator-led football. Explore why this model is redefining ...
Gen Z football sponsorship: Searching beyond traditional models for relevance
Gen Z football sponsorship is reshaping how brands engage with the sport. Discover why traditional models are losing relevance ...
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News
Wanda Group and Infront Announce Conclusion of Strategic Review Process
Following a comprehensive assessment and considering the company’s excellent results in recent years, as well as the strength of ...
Intersport Germany becomes official retail partner of Megamarsch
Two-year Partnership strengthens the participant experience and connects the expertise of Columbia, Intersport Germany and ...
Extensive broadcast coverage secured across South-East and Central Asia for Milano Cortina 2026
Infront secures extensive broadcast coverage for Milano Cortina 2026 across South-East and Central Asia, enhancing accessibility ...
Brave New Sport Blog
How meaningful sponsorship has driven change in Formula 1
Formula 1 has undergone a seismic shift in perception, audience and popularity. How have brands driven that change?
Polarization calls for geopolitical and cultural competence
Sports organizations are struggling to cope with a polarized global environment. A nuanced understanding of geopolitics is more ...
In the news – Sports Maniac Podcast, Blick and ESB Network
The concepts outlined in Brave New Sport have been discussed with a broad audience, both online through our own deep dive series.
Sustainability practices during a mass participation event: the case of Rome Marathon
From ISO certification to community-led initiatives, Run Rome the Marathon has built a comprehensive approach to sustainability that’s reshaping how major city marathons operate.
Case Studies
Sustainability practices during a mass participation event: the case of Rome Marathon
From ISO certification to community-led initiatives, Run Rome the Marathon has built a comprehensive approach to sustainability ...
Digital Innovation at the IIHF Ice Hockey World Championship Case Study
Discover how Infront and IIHF elevate global fan engagement through digital innovation, TikTok growth, live shows, and ...
Le Gruyère AOP x World Curling: A decade of precision, tradition, and global reach
For more than twenty years, Switzerland’s most iconic cheese has partnered with World Curling, This long-standing collaboration ...
Whitepapers
The unstoppable rise of esports
The lock down has only accelerated the advance of esports. Investing in esports enables rights holders, brands and broadcasters ...
Coronavirus: sports sponsorship post crisis planning
This white paper outlines the challenges and opportunities for the industry as sport resumes post coronavirus with focus on ...
Next Play: The audience-first era starts now.
Discover five key trends in sports that enhance fan engagement and create sustainable revenue through personalized experiences ...
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