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IRONMAN teams with OMNIGON to relaunch IRONMAN digital platform

3 min read

World’s leading digital service firm in sports selected by IRONMAN to develop and enhance fans digital user mobile experience

New York, USA — IRONMAN, a Wanda Sports company, announced it has partnered with OMNIGON, one of the world’s leading digital services firms in sports and a subsidiary of Infront Sports & Media, to design and develop an all new IRONMAN digital and online experience. The upgraded platform is designed to drive engagement with current and new IRONMAN fans and athletes.

This new mobile experience is live now and features an image-based redesign of the main website. The redesign and format change offers a better overall athlete experience on mobile devices including phones and tablets. Additionally, this relaunch features photo galleries, which are viewable on mobile devices for the first time.

Christopher Stadler, Chief Marketing Officer for IRONMAN: “With the increased movement to mobile browsing combined with our expansion into other regions and markets, it is imperative that we find ways to connect with our athletes and provide a platform for them to easily and quickly find information about our brand and events. One of our core marketing strategies is to improve our digital presence and OMNIGON was the perfect partner to help us with this. They are recognised globally for their work and we are excited to provide athletes and their families and friends with improved digital platforms.”

Igor Ulis, Chief Executive Officer of OMNIGON: “We are thrilled to have worked with IRONMAN on the relaunch of their mobile website. IRONMAN is a brand synonymous with dedication and passion; we are excited to bring this enhanced mobile experience to their incredibly loyal and captive community.”

Bora Nikolic, OMNIGON’s Chief Creative Officer: “We are excited to unveil the reimagined IRONMAN mobile experience, focused on providing the right balance of utility and content to both avid and casual users. The redesigned mobile-first site has been specifically optimised for mobile devices, capitalising on interaction and display affordances of smartphones and tablets.”

OMNIGON and IRONMAN are also joining forces for the upcoming 2017 IRONMAN Partner Summit, hosted at the end of the month, in Tampa, Florida. This annual gathering enables IRONMAN partners and industry experts to collaborate on the upcoming IRONMAN season and share innovations in the endurance and sponsorship space.


OMNIGON, an Infront subsidiary, is a team of global digital strategists, technologists and artists. With offices and professional relationships all over the globe, some of the world’s most visible brands look to us for our unique perspective on the way digital technology is changing their businesses, and the lives of the customers they serve. OMNIGON, headquartered in New York, and with offices in Los Angeles, London, Toronto, Kiev and St. Petersburg, works with some of the world’s most celebrated brands including AS Roma, PGA TOUR, NASCAR, IRONMAN, the USGA, CONCACAF, the German Football Association and Verizon, among others. For more information on OMNIGON, please visit


A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information on the IRONMAN brand and global event series, visit

About Wanda Sports

Wanda Sports is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.