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Hans-Peter Zurbruegg appointed as Managing Director of IRONMAN Europe Middle East Africa

2 min read

The experienced sports business professional will also continue to oversee the Active Lifestyle & Endurance business of the Infront Group

Tampa, USA/Zug, Switzerland - IRONMAN and Infront Sports & Media are pleased to announce the expanded role of Hans-Peter Zurbruegg. The long-standing endurance expert has been newly appointed as the Managing Director of IRONMAN Europe, Middle East & Africa (EMEA), while also continuing to lead Infront’s Active Lifestyle & Endurance business.

“We are thrilled to have Hans-Peter join the team. He has an exceptional endurance business background, and as an IRONMAN finisher, understands the athlete experience and embodies our brand,” said Andrew Messick, Chief Executive Officer of IRONMAN. “I am confident that with Hans-Peter’s leadership we will see strong growth in the region.”

Zurbruegg currently heads the Active Lifestyle & Endurance unit at Infront Sports & Media managing Operations, Marketing and Strategic Initiatives for the diverse portfolio. This includes media and marketing partnerships for the BMW Berlin-Marathon, the World Marathon Majors and the Swiss Cycling/Tour de Suisse, as well as full event management and organization for the Infront owned events – the European corporate running series B2RUN and the Happy 10k fun run events held in China. In his new role he will continue to oversee these properties as well as the IRONMAN EMEA business, which will remain headquartered in Liederbach, Germany.

“Following the creation and development of the Active Lifestyle & Endurance unit at Infront, I am delighted to add IRONMAN, the global leader in mass participation sports, to my responsibilities. I look forward to contributing to the sustainable growth of the sport of triathlon in Europe, Middle East & Africa, and helping the team continue to create unparalleled experiences for our athletes,” added Zurbruegg.

Philippe Blatter, President & CEO of Infront Sports & Media and Wanda Sports Holding: “With Infront and IRONMAN aligned under one roof, we are able to fully deploy our synergies and foster knowledge transfer within the Wanda Sports businesses. Overseeing both Infront’s Active Lifestyle business and IRONMAN EMEA, Hans-Peter Zurbruegg and his team will spur further growth, as well as enhance the individual profile and strength of all our diverse endurance properties – each according to its unique characteristics and participants.”

Hans-Peter Zurbruegg has worked for Infront since 2001 and has held several leadership positions, including Director of Business Development and Head of Controlling & Risk Management. Zurbruegg holds a Master’s degree in Economics and Corporate Finance from the University of Zurich/Lucerne, an MBA from Northwestern University, and is a certified Project Management Professional (PMP).

For more information on the IRONMAN brand and global event series, visit


The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit

About Infront Sports & Media

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 13 countries, delivering 4,100 event days of top class sport around the world every year.

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