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Zug, Switzerland – Infront Sports & Media, a Wanda Sports company, as exclusive media and marketing partner for EHF EURO events, has secured Gorenje, one of the leading European home appliance manufacturers, as a new Official Sponsor for the Men’s EHF EURO 2018 and 2020. Gorenje will initiate its first activation by making an appearance at the draw for the Men's EHF EURO 2018 in Zagreb on 23 June 2017.
The rights package for Gorenje includes strong brand positioning in camera view around the court - through advertising spots on LED boards and floor stickers at both events. Furthermore, Gorenje can use the sponsorship for their digital content production and take advantage of logo integration across the EHF website, activation rights on site as well as a ticketing and hospitality contingent for both events.
Handball taking brands to new heights
Recognising the value of one of Europe’s most popular indoor sports, Gorenje has immersed itself in the sport of handball for several years as naming sponsor of the Slovenian top handball team - Gorenje Velenje – as well as through a recently signed sponsorship agreement as Official Regional Premium Sponsor of the 2017/18 – 2019/20 VELUX EHF Champions League.
Franjo Bobinac, Gorenje's president and CEO: “The EHF EURO – as a flagship handball event - complements our various handball activities perfectly. With this partnership we want to boost recognition of the Gorenje brand in key markets and reinforce our cooperation with business partners. As Official Sponsor of the next two editions, we have an opportunity to capitalise on all aspects. It will allow us to target our customer base and align our EHF EURO activity with our other sponsorship efforts and as with our products, create solutions that contribute to a ‘Life Simplified’.“
Stephan Herth, Executive Director Summer Sports at Infront: “The next two editions of the Men’s EHF EURO are set to be bigger and better than ever. Gorenje is the first brand in this product category to engage with the platform. With handball as an important pillar of the Gorenje sponsorship strategy, there will be a multitude of opportunities for exposure through digital activations as well as on site at the actual events creating an impact for Gorenje worldwide.”
LED boards behind the goals for the first time ever
The next edition of the EHF EURO will take place in Croatia, with Infront providing LED boards behind the goals for the first time ever - offering sponsors even greater exposure. Gorenje will be one of a maximum of eight Official Sponsors for the event alongside: Intersport (sporting goods retailer) and engelbert strauss (functional work-wear manufacturer), both of which have already signed up for the 2018 event. Further sponsors are to be announced shortly.
For the EHF EURO 2020, taking place in Sweden, Austria and Norway, the participating field will be extended to 24 teams, which will allow sponsors greater exposure than ever before.
About Gorenje Group
Gorenje Group is one of the leading European manufacturers that brings together some 11,000 employees of 42 different nationalities and generates 95 percent of its revenues in the global market of household appliances. We have developed our two global brands (Gorenje and the premium brand Asko) as well as six local brands to bring users across 90 countries worldwide technologically advanced, innovative, energy-efficient and beautifully designed household appliances that provide a simple, intuitive user experience and make their lives easier.
About Infront Sports & Media
Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.
About Wanda Sports
Wanda Sports is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN and Wanda Sports China. The headquarters are in Guangzhou, China.