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FIL Luge World Cup and World Championship secure Engelbert Strauss partnership

2 min read

New agreement, brokered by Infront, sees all sponsorship packages sell out for 2022/23 season

Zug, Switzerland – Engelbert Strauss, one of the world’s leading manufacturers of workwear, utility-wear and protective equipment, will be a Main Sponsor at the FIL Luge World Cup and World Championships for the 2022/23 season. The deal, completed by Infront, means sponsorship packages for both properties have sold out.

Engelbert Strauss' branding will be present at all nine World Cup events as well as the World Championship in Oberhof, Germany. It is the first time the company sponsors any luge event.

The agreement includes logo placement in the start area, along the track, on the start backdrop and on bibs during the women’s single competition and sprint competition. It will also be present during the award ceremony and on the leader box.

Michael Witta, Vice President Marketing Sales and Services, Infront said: "Engelbert Strauss has been strategic in the way it has expanded its sponsorship of sport in the last few years. We're delighted that the access luge offers to its key target group means the sport can now join its portfolio. Winter sport has always provided a strong platform to reach a broad audience and this season is proving no different."

Antonio Dominguez, Head of Brand Partnership, Engelbert Strauss said: “Luge is all about breathtaking speed, technology, and precision. We’re excited to take part in the Ice Track for the first time, and for STRAUSS to be a Main Sponsor at the FIL Luge World Cup and World Championships.”

About Strauss

Engelbert Strauss is one of the world's leading manufacturers of workwear, utility wear and protective equipment. Strauss products has achieved cult status with fans. As one of the top five online retailers in Germany, Strauss has been a leader in customizing and branding for decades. Based in the Main-Kinzig district of Hessen outside Frankfurt, Strauss employs 1,600 people and manufactures in 27 countries worldwide, with a focus on Southeast Asia and a CI Factory in Bangladesh.
Strauss is a long-standing Association Partner of the German Football Association and Official Partner of the German national football team. With a sports sponsorship strategy focused on the premium sector, Strauss is the official workwear partner of the men’s UEFA European Football Championship 2024, has been an official Sponsor of the UEFA Europa League and the UEFA Conference League since 2021. Strauss also supports the Champions Hockey League as a Presenting Partner. The ostrich also flies in virtual stadiums, and you’ll see it in-game in FIFA 23.

About FIL

The International Luge Federation (FIL) is the officially recognized by the International Olympic Committee (IOC) as the World Federation of the sport of Luge.

The FIL is the only representative of the International Sport of Luge, represents the interests of the Sport of Luge worldwide, and is the highest authority in all matters concerning the sport of Luge. In the year 2022 are 52 national Federation's members of the FIL.

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