Zug, Switzerland/Perth, Scotland – V-ZUG, Switzerland's market-leading white goods company, has been named the official main sponsor of the next three World Curling Championships outside of Canada after an agreement was brokered by Infront, the World Curling Federation’s (WCF) exclusive media and marketing partner.
The partnership will run until the end of the 2022–2023 season and begins at the LGT World Women's Curling Championship 2021 in Schaffhausen, Switzerland from 19–28 March 2021, where the first women's teams will qualify for the Beijing 2022 Olympic Winter Games.
The collaboration also includes the LGT World Men's Curling Championship 2022 and the LGT World Women's Curling Championship 2023.
World Curling Federation President, Kate Caithness, said: "I am delighted to confirm a new three-year partnership with V-ZUG for our Worlds outside of Canada. This announcement is another positive step in curling returning to the ice and sets our sport in good stead for the remainder of the Beijing 2022 Olympic Winter Games cycle and beyond. As a new sponsor to our sport, I would like to welcome them into the curling family and look forward to working together to enhance our flagship events over the next three years."
Daniel Vila, V-ZUG Sponsoring and Marketing Manager, said: "We are proud to partner with the World Curling Championships. We not only share the element ‘water’ respectively ice, but as a brand we also stand for precision and Swissness."
Michael Witta, Vice President Marketing Sales at Infront, said: “This is a good example of a partnership which offers a huge amount of synergy when it comes to potential activation. We are excited to bring these two parties together and look forward to seeing where WCF and V-ZUG take this new collaboration.”
The World Curling Federation is the international sport federation governing the Olympic winter sport of curling and the Paralympic winter sport of wheelchair curling. The World Curling Federation is one of seven International Federations currently part of the Olympic Winter Games programme. It represents 66 Member Associations and is generally acknowledged to direct one of the fastest-growing international winter sports.
V-ZUG is Switzerland’s leading brand in household appliances. Located in the heart of Switzerland, V-ZUG has been developing and producing kitchen and laundry appliances for over 100 years and offers a comprehensive service as well. The SIBIRGroup, which focusses on all-brand service and the sale of household appliances throughout Switzerland, is another part of the V-ZUG Group. As market leader in Switzerland, the V-ZUG Group also markets its products in selected premium markets abroad. The V-ZUG Group currently employs around 2,000 people. The holding company V-ZUG Holding AG is listed in the Swiss Reporting Standard of SIX Swiss Exchange in Zurich (securities number 54 248 374, ISIN CH0542483745, ticker symbol VZUG). The financial report is broken down into two segments: Household Appliances and Real Estate.