Official Timekeeper agreement reached for 2021 and 2022 editions
Zug, Switzerland – Swiss luxury watchmaker Maurice Lacroix has been named the Official Timekeeper of the 2021 and 2022 BMW BERLIN-MARATHON after Infront, a Wanda Sports Group company and the exclusive marketing partner of the event, brokered the agreement.
The new partnership, which includes an option for extending to the 2023 event, means Maurice Lacroix will enjoy broad exposure across the whole course whilst also benefitting from wide-reaching brand presence on all broadcasts of the race. It will also feature on the main timing clock which enjoys huge visibility when athletes break marathon world records, something that has happened at the BMW BERLIN-MARATHON 11 times since 2001.
Hans-Peter Zurbruegg, Senior Vice President Personal & Corporate Fitness at Infront, said: “Maurice Lacroix’s values and innovative spirit closely match those of the BMW BERLIN-MARATHON and made the decision to begin a partnership easy for both parties. With the event’s global exposure, matched quality and expertise in their fields, we are delighted to introduce a new name to an Abbott World Marathon Majors event in this specific area of sponsorship.”
Stéphane Waser, Managing Director at Maurice Lacroix, said: “This accessible and modern urban race is in perfect harmony with our vision for this type of event. This marathon is also a life-changing challenge for athletes and amateur sportspeople alike. We are delighted to be part of this incredible adventure.”
About Maurice Lacroix
Over the centuries, to the credit of the innovative spirit and perfectionism of its watchmakers, Switzerland has earned a one-of-a-kind reputation. Maurice Lacroix is committed to upholding this tradition and high standard of watchmaking craftsmanship. For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of-the-art workshops in Saignelégier. In 2016, Maurice Lacroix reinterpreted the Calypso, its iconic model of the 90s, under the name AIKON. Bold and modern, the AIKON is designed to face up to the challenges and ambitions of today’s urban life. A key value at the heart of the brand’s philosophy is: “Success is a journey, not a destination”. With this is mind, Maurice Lacroix goes even further in its vision of an active and urban brand, conquering cities by inviting consumers to enjoy unique experiences. For this reason, Maurice Lacroix associates its image with a variety of activities that make the heart of the city beat.