Curtain falls on Europe's top basketball tournament for another season
Athens, Greece – AEK were crowned winners of the 2017/18 Basketball Champions League in front of their home fans on Sunday as the Final Four drew to a close before a global audience of millions.
The hosts beat last year's third-placed team AS Monaco of France 100-94 in the final to claim a maiden title. Spain's UCAM Murcia beat Germany's MHP Riesen Ludwigsburg to third place. Mike Green of AEK Athens was named MVP.
The tournament – now in its second season – began in October with 32 teams battling out for the top prize.
As the Basketball Champions League’s exclusive marketing partner, Infront is responsible for the league’s centralised marketing rights – including the distribution of sponsorship opportunities as well as supporting the overall development of the competition’s new commercial structure. If you are interested in attaching your brand to this incredible tournament, get in touch.