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Infront begins new media rights partnership with Bundesliga International

1 min read

Agreement includes Bundesliga rights to a range of markets for four years until the 2028/29 season.

Zug, Switzerland / Frankfurt, Germany – Bundesliga International, the full subsidiary of the DFL Deutsche Fußball Liga, has appointed Infront to manage the media rights of the Bundesliga and Bundesliga 2 across a multitude of European territories. The partnership will run for four years, starting from 2025/26 until the end of the 2028/29 season.

The package includes all 617 games of the Bundesliga and Bundesliga 2, the Supercup and the four relegation playoff matches. Complementing the DFL in-house team’s global sales efforts, Infront will manage the media rights across 10 European territories*.

Peer Naubert, Chief Marketing Officer, Bundesliga International, said: "Our aim is to ensure the Bundesliga has a broad global reach, providing fans and partners the opportunity to connect and enjoy the league. With its history in delivering results in global media rights distribution for premium sports properties, we believe Infront to be the perfect partner in achieving our aims and we look forward to seeing a successful distribution of Bundesliga action in these territories and more.”

Andreas Kaeshammer, Head of Football at Infront, said: “This new partnership approach allows us to combine forces to ensure the best result for all stakeholders, leveraging our experience of maximising value for premium football properties. Our joint ambition is to further increase Bundesliga’s reach and grant fans even broader access to both leagues.”

The agreement expands Infront’s football league media portfolio which currently encompasses partnerships with English Premier League, Lega Serie A, Ligue 1 and the Scottish Professional Football League.

German football has been part of Infront’s DNA for many years. This is through exclusive marketing rights agreements with 1 FC. Köln, SV Werder Bremen, 1. FSV Mainz 05, and SC Paderborn 07.

It also provides virtual overlay solutions for the home matches of SV Werder Bremen, 1. FSV Mainz 05, VfL Bochum and Borussia Mönchengladbach.

*Territories include Albania, Czech Republic, Estonia, Kosovo, Israel, Latvia, Lithuania, Russia (legally permitting), Romania and Slovakia

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