Skip to content

Infront handles comprehensive marketing for Audi Cup 2017

2 min read

The top international clubs FC Bayern München, FC Liverpool and Atlético de Madrid prepare themselves for the 2017/18 season at the 5th edition of the popular pre-season tournament

Zug, Switzerland - The date for the 5th edition of the Audi Cup has been confirmed. On 1 and 2 August 2017, at Audi’s invitation, four international top clubs will compete in the Allianz Arena in Munich. The first participants were announced today at a press conference in Munich. Infront Sports & Media, a Wanda Sports company, is the official marketing partner of the tournament.

In addition to host FC Bayern München, FC Liverpool and Atlético de Madrid have today confirmed their participation in the Audi Cup 2017. Combined, these three clubs have already won 55 national championships. The fourth participant will be announced shortly.

Comprehensive services from under one roof

As a full-service provider, Infront markets the international media rights and a large part of the marketing rights. Furthermore, Infront is the exclusive hospitality sales agent for the event and also takes care of broadcaster servicing.

Dr. Dietmar Voggenreiter, Member of the Board at Audi: “We look forward to two fantastic days of football in Munich. The Audi Cup by now has truly become an institution and with its high-caliber participants and tremendous atmosphere at the Allianz Arena, it has acquired an excellent international reputation.”

Karl-Heinz Rummenigge, Executive Board Chairman of FC Bayern München AG: “The fans are going to witness two spectacular match-days at the Allianz Arena and on television. From a sporting perspective, the Audi Cup, featuring these top clubs, is an important element in the preparation for the new season that will kick off only two weeks later.”

Stephan Herth, Executive Director Summer Sports at Infront: “The Audi Cup is one of the most attractive pre-season tournaments in football. We are proud to be able to comprehensively market a tournament of this caliber across marketing, media and hospitality. We would like to thank Audi and FC Bayern München for their trust and look forward to working together.”

Two days, four top clubs

On Tuesday, 1 August, two semi-finals will be staged. The defeated teams will play first on Wednesday, 2 August before the winning teams compete in the final. Kick-off is set at 17:45 and 20:30 (CEST) respectively. Tickets are available now at If you do not get a ticket, you can follow the Audi Cup on TV: German public-service channel ARD will be broadcasting both days live on Das Erste.

About Infront Sports & Media

Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.

About Wanda Sports

Wanda Sports is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN and Wanda Sports China. The headquarters are in Guangzhou, China.