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Infront continues to expand B2RUN corporate running series with new Gelsenkirchen event added to the German roster

2 min read

Zug, Switzerland – Infront Sports & Media, the leading international sports marketing company and organiser of the B2RUN corporate running series, will launch a new event in Gelsenkirchen, Germany, which culminates in the VELTINS-Arena. The new addition to the popular format will be held on 13 August 2015 at 7.30pm – bringing the German B2RUN roster up to 12 events and the total number of events across Germany, Switzerland and France to 23.

One of the largest running series in Europe

Taking participants around the vicinity of FC Schalke 04, the race will be approximately six kilometres long and see runners cross the finish line inside the VELTINS-Arena. The unique stadium finish builds the hallmark of all B2RUN events, and a particular highlight for all leisure runners. Companies located in the Gelsenkirchen area and their employees can sign up in teams for the event here.

The winners qualify for the final of the German Corporate Running championship held at the Berlin Olympic Stadium on 10 September 2015. Competitive categories besides others include: ‘the fastest runner’, ‘the best team’, the ‘fittest boss’ and ‘the most original participants’.

Moritz Beckers-Schwarz, CEO of FC Schalke 04 Arena Management GmbH, said: “The VELTINS-Arena is ideal for running events, which was impressively demonstrated with various relay races in recent years. B2RUN’s decision to stage an event in our stadium shows how attractive the venue in the middle of the Ruhr area is.”

Lars Gerling, Managing Director of Infront B2RUN, added: “Infront is successfully driving the growth of the B2RUN series on both a national and international level, responding to the growing popularity of endurance events throughout Europe. The addition of the VELTINS-Arena, as one of the most iconic stadiums in Germany, is a further enhancement to the B2RUN season in Germany and will offer a great platform for corporate health management, team building as well as for engagement marketing. We are also looking forward to a successful partnership with the stadium operators, building off previous successful collaborations for other sports events.”

Rapid growth of popular events

B2RUN is the largest and fastest-growing European corporate running series and the largest event of its kind in Germany. In 2014 a new participant record was set in the market, with nearly 115,000 runners crossing the finish line in the inspiring and fascinating surroundings of a major stadium. B2RUN attracts health-conscious and team-oriented participants from all sizes of corporation – from one-man businesses to large corporations (including 26 DAX companies), public institutions and universities.

The platform also offers potential for exposure and engagement among both participants and spectators, providing sponsors with the opportunity to be involved across the entire season through diverse onsite activation options that offer high visibility before, during and after the events.

About Infront Sports & Media

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.