B2Run heading for records: Six inaugural events in 2017 with an expected participation increase of nearly 20 per cent
Zug, Switzerland – Infront B2Run, a subsidiary of the international sports marketing company Infront Sports & Media, is ready for another successful running season. The 2017 B2Run event series will kick off on 4 May with B2Run Aachen in Germany, the country where the corporate running series originated. Overall, at least 35 races will be staged across seven countries – culminating with the final race on 16 November in Cape Town, South Africa, the first non-European country of the B2Run series.
During the 2017 season, B2Run will stage events in seven countries including Germany, the Netherlands, Portugal, Romania, Spain, Switzerland and South Africa. The Netherlands and South Africa were most recently added to the portfolio, showing the growing success of the format and brand.
Besides the three races in South Africa (Cape Town, Durban and Johannesburg) and one in the Netherlands (Amsterdam), Iasi in Romania and Porto in Portugal will stage inaugural events in their respective countries.
For the 2017 season, B2Run is anticipating a record attendance of up to 236,000 runners – almost a 20 per cent increase compared to 200,000 in 2016.
Hans-Peter Zurbruegg, Director Active Lifestyle & Endurance at Infront: “The upcoming B2Run season is packed with highlights: The Netherlands have joined the series with a kick-off event in the iconic Amsterdam Arena in June and for the first time ever, we are staging B2Run races outside Europe in the beautiful scenery of South Africa. We are proud of the growth we have managed to achieve. Since Infront took over B2Run in 2014, the series has grown from 10 events in Germany to 35 events in seven countries. We are continuously aiming to become the biggest global corporate running series.”
Please find below the international race calendar for the 2017 B2Run season.
B2Run, an Infront company, is Europe’s largest corporate running series and has recorded significant growth since it was founded in 2004. In 2017, the 6km runs will be held in German, Dutch, Swiss, Portuguese, Romanian, Spanish and South African cities, offering companies attractive platforms for unique employee events. In Germany, the country where it originated, B2Run is the fastest-growing and largest running series, targeting a record attendance of approximately 195,000 participants from over 9,500 companies with 17 events in 2017.
Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.
Wanda Sports is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN and Wanda Sports China. The headquarters are in Guangzhou, China.