Zug, Switzerland - The VELUX Group, largest producer of roof windows in the world, headquartered in Denmark, has signed up as an Official Sponsor of the Men’s EHF EURO taking place in Poland from 15 to 31 January 2016. The company, already well-known throughout handball as the title sponsor of the VELUX EHF Champions League, is now expanding its involvement to the national team flagship event. The official sponsorship agreement has been closed by Infront Sports & Media, exclusive media and marketing partner of the European Handball Federation for the EHF EURO events.
The VELUX Group will benefit from two prominent floor advertising positions as well as an extensive LED advertising presence at the EHF EURO and possibilities for customers and partners facing sponsorship activation.
Extending reach of handball commitment
Michael Rasmussen, Senior VP Brand at the VELUX Group, commented: “With the EHF EURO 2016, we can extend our handball commitment in multiple key markets for the VELUX Group and share the passion and professionalism that best describes the VELUX Group. The wide reach of the tournament especially in northern, central and eastern Europe, combined with the most extensive hospitality involvement we have ever had at an international sports event, provides a valuable avenue for us to create and strengthen our relationship with customers and partners.”
Stephan Herth, Executive Director Summer Sports at Infront, said: “The EHF EURO platform enables the VELUX Group to exploit its sponsorship with an ideal mix of regional activation and local and international media exposure across Europe and beyond. The last edition in 2014 reached a cumulative audience of close to 900 million with over 2,300 broadcast hours and was complemented by an extensive digital strategy that triggered additional exposure for the Official Sponsors involved.”
Jean Brihault, EHF President, added: “The VELUX brand has already developed a strong presence on the handball market through its successful long-term title sponsorship of the VELUX EHF Champions League. The Men’s EHF EURO 2016 is set to be the biggest European Championships of all time and by further extending its sponsorship activities within handball, the VELUX Group now has an even greater opportunity for brand exposure and activation both in Poland, a market with a huge handball following, and worldwide.”
Besides the VELUX Group, the Official Sponsor line-up will feature a maximum of eight brands, including BAUHAUS (workshop, house and garden specialist), AJ (mail order office furniture, materials handling and storage solutions) and Intersport (sporting goods retailer) – already confirmed. Thanks to a streamlined marketing concept initiated by Infront in 2012, sponsors benefit from a clear and recognisable advertising platform that guarantees high exclusivity.
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.