Frankfurt, Germany - Infront Sports & Media is to become the marketing partner of the Frankfurt Marathon with immediate effect. The sales cooperation was concluded with motion events GmbH, organiser of one of the oldest city marathons in Germany. The agreement includes the distribution of sponsorship packages and is intended as a long-term cooperation.
The Frankfurt Marathon is one of the biggest marathons and running events in Germany and has IAAF Gold Label status – the only other event to hold this label is the BMW Berlin-Marathon. Infront is supporting the marketing of the BMW Berlin-Marathon as a partner to SCC Event since 2012. The Active Lifestyle & Endurance portfolio of the international sports marketing company further includes: the World Marathon Majors, the IRONMAN Series, the leading European corporate running series B2RUN and the Chinese amateur running series Happy 10k.
Strengthening the Active Lifestyle & Endurance business unit
Jo Schindler, Managing Director of motion events, said: “The agreement with Infront offers access to the company’s wide network, particularly in Germany, and its extensive expertise in the endurance sector. We are convinced that together we can make our platform even more attractive for athletes, fans and sponsors. Infront is our first choice because of their great experience at major sporting events and their strong focus on the endurance sports as a future market. We look forward to the cooperation.”
Reinhardt Weinberger, Managing Director of Infront Germany, added: “With the prestigious Frankfurt Marathon, we are expanding our German Active Lifestyle & Endurance portfolio with a significant event. Due to our extensive experience and contacts from involvement in other endurance mandates, we are confident that we will fully exploit the commercial potential of the Frankfurt Marathon for the long-term.”
Hans-Peter Zurbruegg, Director Active Lifestyle & Endurance at Infront, concluded: “The partnership with the Frankfurt Marathon reflects the consequent, country-specific implementation of our growth strategy in the Active Lifestyle & Endurance segment. In addition to national projects, we are continuing to place emphasis on growth through global partnerships as well as the establishment of own events like B2RUN.”
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.