Acquisition widens Infront's portfolio with non-competitive event format and new target group
Zug, Switzerland – Infront, a leading global sports marketing company, has acquired Megamarsch, a young Germany-based company focused on organising extreme hiking challenges.
Founded in 2016, Megamarsch offers 14 unique events in its core market of Germany. Organised around cities and attractive regions, the hikes span 50/100km and must be completed within 12/24 hours. Megamarsch founders Frederick Hüpkes and Marco Kamischke will continue to lead the company.
Hans-Peter Zurbruegg, Infront Vice President Personal & Corporate Fitness, said: “Infront is the sole global sports marketing group that has a strategic focus on the active lifestyle and personal & corporate fitness sector. Megamarsch, with its established format in Germany, complements perfectly our active lifestyle event portfolio.”
“We see massive potential across Europe and beyond and are looking forward to accelerating Megamarsch's growth via our extensive networks, lengthy expertise and specialised resources,” Zurbruegg added.
The Megamarsch acquisition follows hot on the heels of the acquisition of UK-based Threshold Sports in April.
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of around 1,000 staff working from 43 offices across more than 14 countries, delivering approximately 4,000 event days of top class sport around the world every year.
Megamarsch, located in Mönchengladbach, is the number one for hiking events in the German market and was founded by Marco Kamischke and Frederick Hüpkes with the first event in Cologne in 2016. Today, the event takes place around 14 cities and attractive regions in Germany and Austria. The hikes span 50/100km and must be completed within 12/24 hours.