Infront and SportA prolongation ensures BMW BERLIN-MARATHON remains on ARD and RBB
2021 and 2022 editions will continue to be broadcast live and exclusively on German free TV
Zug, Switzerland – Infront and BMW BERLIN-MARATHON organiser SCC Events have prolonged its broadcast rights agreement for the World Marathon Majors race with SportA, the sports rights agency of German broadcasters ARD and ZDF for two more years.
The extension covers the 2021 and 2022 events and will be covered live and exclusively on ARD channels Das Erste and rbb Fernsehen. The broadcaster will also have full exclusivity to online and social media content for the race.
Hans-Peter Zurbruegg, Senior Vice President Personal & Corporate Fitness at Infront, said: “The BMW BERLIN-MARATHON is one of the world’s top races and has seen four world records broken on its course in the last 10 years. We are delighted that German fans will continue to witness some more memorable moments through this media rights prolongation with SportA for the upcoming two editions. This renewal builds on a trusted foundation in challenging times and we look forward to continuing this successful collaboration.”
Christian Jost, Managing Director of SCC EVENTS, said: “The most beautiful thing about sport is the emotion. And you want to be part of the action, whether as an active athlete or a spectator. Unfortunately, you can’t always be there live. Therefore, it is all the more important for an organizer to have a reliable partner at his side who can transport the excitement through images with high journalistic quality. With SportA as the responsible sports rights agency of ARD and rbb, we have further secured this by extending a multi-year commitment.”
Axel Balkausky, ARD Sports Coordinator, said: "We are proving our stamina and are pleased to be able to continue our partnership with the organisers of the BMW BERLIN-MARATHON, which began in 2013, for at least two more years. We will continue to support this top-class event on the great course in Berlin with competence, experience and passion. Our athletics fans can continue to expect a mixture of international, national and regional flair in combination with top-class sport in the broadcasts from the German capital on Ersten and RBB television.”
The next edition of the BMW BERLIN-MARATHON is scheduled to take place on September 26, 2021.