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Infront ups cycling presence with Tour de Pologne partnership

Four-year international media rights agreement to cover UCI WorldTour stage race from 2021-2024

Zug, Switzerland – Infront has added cycling’s Tour de Pologne to its growing summer sports media rights portfolio after reaching an agreement with the event’s rights holder National Polish Television (TVP).

The deal includes the global media rights for the UCI WorldTour stage race from 2021 to 2024, excluding free-to-air broadcast rights in Poland which will remain with TVP.

The Tour de Pologne takes place every August and consists of seven stages across Poland, covering approximately 1,200 km over seven days.

Julien Ternisien, Infront Senior Vice President Summer Sports said: “We are proud to continue building Infront’s cycling portfolio through this partnership with one of the UCI WorldTour’s most popular stage races, the Tour de Pologne. We are looking forward to using our expertise to become a key driver of the race's future success and popularity on the international stage."

Marek Szkolnikowski, Head of TVP Sport said: “Tour de Pologne is a showcase of our country and promotes it excellently. In addition to the fierce competition on the course, spectators can admire the beautiful landscapes and hidden gems of Poland. It is no coincidence that our national race has several times been chosen as the best sporting event of the year in Poland, and it receives the highest marks in the official UCI summaries. The high level of the production provided by Telewizja Polska is also widely appreciated. Following the example of grand tours, the international signal is prepared with high quality from the first to the last kilometer of each stage. The production involves over 100 top class specialists with over a dozen years of experience in producing not only cycling races but also other sport events of high rank broadcasted all over the world.”

This new agreement comes shortly after the announcement of Infront’s eight-year global strategic partnership with Flanders Classics, the organiser of the prestigious Tour of Flanders, starting from 2021.