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Infront adds to cycling portfolio through Cadel Evans Great Ocean Road Race media partnership

2 min read

Multi-year agreement to cover both men’s and women’s UCI WorldTour races

Zug, Switzerland - Infront has signed an exclusive international media rights agreement with Australia’s Cadel Evans Great Ocean Road Race, further expanding its presence in cycling.

The elite men’s race was elevated to the UCI WorldTour calendar in 2017 and the elite women’s race to the UCI Women’s WorldTour in 2020. Australian races are back in the calendar after a two-year break due to the pandemic and will take place in Victoria from January 27-29.

Kelly Dickson, Director Major Events Visit Victoria said: “The Cadel Evans Great Ocean Road Race continues to be a first of its kind in Australia. For visitors, the Great Ocean Road region offers iconic surf breaks, rainforests, waterfalls, delicious local produce and one of the world’s most scenic coastal drives. In Geelong, the waterfront will be buzzing with activity as all courses pass through the Event Village. We see untapped potential in our event and share the same goals and vision on how to further develop our race on a worldwide basis as Infront. We are looking forward to working on this together and are excited for the future.”

Julien Ternisien, Infront Senior Vice President Summer Sports, said: “Infront has a growing ambition to diversify its summer sports portfolio, specifically cycling, and we are delighted to restart this partnership with Cadel Evans Great Ocean Road Race. We are privileged to work with one of Australia’s premier cycling races, and it highlights our commitment to globalising the sport and creating a new benchmark in the management of one-day races. We are looking forward to using our expertise to become a key driver of the race's future success and popularity on the international stage. “

Infront’s cycling portfolio currently includes the media and marketing rights to Switzerland’s Tour de Suisse as part of Cycling Unlimited, the Deloitte Ride Across Britain through its group company Threshold Sports, the E3 Saxo Bank Classic, Amstel Gold Race, Flanders Classics, covering the prestigious Tour of Flanders, Switzerland’s Tour de Romandie, the Tour de Pologne, the Giro del Veneto, the new Veneto Classic, and the Serenissima Gravel.

About Cadel Evans Great Ocean Road Race

Inspired by Europe’s prestigious one-day classics, the Cadel Evans Great Ocean Road Race is the first of its kind in Australia. The 2023 Cadel Evans Great Ocean Road Race will be held 27 January – 29 January and include multiple events for the public to enjoy.

Owned by Visit Victoria and endorsed by the Victorian State Government, the event has been rapidly embraced at a local and international level and has become a pillar of Australia's major events calendar and has consistently attracted close to 120,000 spectators each year, and showcases regional Victoria to over 100 countries worldwide through international broadcast.

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