Infront and World Athletics broaden media rights collaboration through new Indoor Tour agreement
Exclusive three-year media rights partnership builds on Diamond League and Continental Tour role
Zug, Switzerland – Infront, a Wanda Sports Group company, and World Athletics have reached a new agreement for the international media rights to the World Athletics Indoor Tour until the end of the 2023 season.
The exclusive collaboration means Infront will be responsible for sourcing international broadcasters for all World Athletics Indoor Tour meetings for the next three years. The first event of the Tour will take place in Karlsruhe, Germany on 29 January 2021 with a further five following in Boston, USA; Lievin, France; New York, USA; Torun, Poland and Madrid, Spain.
Philippe Blatter, Infront President and CEO said: "We are continuing to strengthen our successful partnership with World Athletics and this new agreement now allows us to support the sport throughout the year. We are very honoured that the organisation continues to put its trust in our expertise, experience and ability to innovate and it is an indication of the faith World Athletics has in our continued role as a key stakeholder within the sport."
World Athletics president Sebastian Coe said: "The World Athletics Indoor Tour has grown from strength to strength since it was first established in 2016 and this agreement marks a new stage in its development as this will be the first time that we will be able to sell the full tour to broadcasters as a consolidated package, rather than as separate meetings. The broadcasters have indicated to us that this is a much more appealing product and we are confident that Infront will now maximise television coverage of the tour across the globe. The agreement also guarantees that fans in every country will have the opportunity to watch the tour, either through a rights-holding broadcaster or via a livestream."
The collaboration builds on Infront’s 10-year exclusive international media rights agreement for the World Athletics World Continental Tour and five-year international media rights agreement for the Diamond League from 2025, both signed in September 2019.
The terms of this agreement are very similar to those put in place for the World Athletics Continental Tour Gold series, which was launched successfully this year.