Infront wins rights to Rome Marathon up to 2023
New agreement includes exclusive media, marketing and commercial rights from 2020-2023
Milan/Zug, Italy/Switzerland – Infront, a Wanda Sports Group Company, will organise the Rome Marathon from 2020 to 2023, with the possibility to renew until 2025, after winning the rights to the race in a tender run by Rome Municipality and the Italian Athletics Federation.
The agreement includes the exclusive rights to organise the marathon in Rome including management of the event as well as all marketing, commercial TV and media aspects.
Jean Thomas Sauerwein, Managing Director of Infront Italy said: “The Rome Marathon offers a unique opportunity for Infront to expand its footprint in the corporate and personal fitness sector. Over the past two years, we have focussed on diversifying beyond our traditional areas of business, and partnerships with the Italian Golf Federation and the Italian Athletics Federation are testament to that. This new agreement marks another milestone in that journey."
Infront will collaborate with four companies to ensure the Rome Marathon retains its high standards. The Italian Marathon Club and Atielle will be responsible for race direction, the Expo Village coordination and start and arrival activities; Corriere dello Sport will be responsible for local and national communication, and SCC Events – BMW Berlin Marathon for coordination and event supervision.
Infront will plan and manage the entire project and focus on stakeholder relations, sponsorship, broadcast media, hospitality and domestic promotion of the event.