AFFLELOU Group sets sights on esports with new Team Vitality partnership
Two-year agreement with top esports team to focus on 'vision and gaming'
Paris, France – Infront, a Wanda Sports Group company, has secured AFFLELOU Group, the French leading franchisors of optical products and hearing aids, as the latest sponsor for esports organisation Team Vitality.
The partnership sees AFFLELOU named an Official Supplier of the French esports team, which is currently one of the best in Europe.
The eyewear manufacturer will receive exposure across Team Vitality's digital channels and have access to players for the creation of exclusive content.
Dedicated posts on Team Vitality's social networks and a new video series will also be pushed on the team's official YouTube page, broadening the digital reach of Alain Afflelou's brand and products to French esports fans.
Jean-François Jeanne, Managing Director Infront France, said: "Alain Afflelou is a logical sponsor for Team Vitality given the importance of good and well kept vision in esports. The synergies were obvious from the beginning of our discussions and we feel the two brands will compliment each other perfectly going forward."
Team Vitality is one of esports most recognised brands, competing at some of the world's best tournaments. The team has a presence in League of Legends, Counter-Strike, Fortnite, Rocket League, Rainbow 6, FIFA, Hearthstone, F1 Esports and Street Fighter.
AFFLELOU will also use the partnership to highlight its visual health and correction expertise through Team Vitality players to reach fans and gamers.
About AFFLELOU Group
Founded in Bordeaux in 1972 by Alain Afflelou, the Group is one of Europe’s leading franchisors of optical products and hearing aids in a historically fragmented market that includes many independent retailers. The Group has a long-standing presence in France, but also a strong foothold in Spain, Belgium, Potugal and Switzerland. The Group, which is continuing its global expansion, is present worldwide, with more than 1,400 stores in 20 countries.
About Team Vitality
Established in 2013 by Fabien "Neo" Devide and Nicolas Maurer, Team Vitality is the top French eSport club. First brought to attention through the Call of Duty scene thanks to iconic players Gotaga and Broken, the club has expanded its presence in major disciplines over the years. They are the only French club present at top European tournaments for League of Legends and stand out as one of the best teams. With a growing presence among other titles including FIFA 17 and Rainbow 6 Siege, Team Vitality also has ambitions in Rocket League, Arena of Valor and Player Unknown Battleground, continually building and expanding its portfolio. With over 50 players across 12 eSport disciplines, they can already boast the likes of Adidas, Omen by HP, Volvic and Renault as partners.