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German Ice Hockey Federation and Infront prolong partnership to 2024

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Agreement includes exclusive media and marketing rights for all German national ice hockey teams

Frankfurt/Munich, Germany – Infront, a Wanda Sports Group company, and the German Ice Hockey Federation (DEB) have prolonged their existing partnership through to the 2023/24 season.

The partnership, which began 15 years ago, includes the exclusive media and marketing rights, as well as merchandising for all German women's and men's national ice hockey teams across all age groups. Management of the project will transfer to Infront Germany after having been previously coordinated by Infront headquarters in Zug, Switzerland.

Rising relevancy and potential for ice hockey in Germany

Franz Reindl, President of the German Ice Hockey Federation said: "Infront has always supported us with great expertise and commitment as our strong marketing partner, helping develop our sporting and commercial journey. I am very proud, especially in these challenging times, that we are extending our close partnership and collaborate successfully directly with Infront Germany."

Reinhardt Weinberger, Managing Director Infront Germany, said: "Many years of cooperation with the German Ice Hockey Federation have led to a strong and trusting partnership. We look forward to working with the DEB in future and to further strengthening ice hockey as a communication platform and a thrilling audience event across all age levels."

Yesterday Infront, the International Ice Hockey Federation (IIHF) and eSports company eSport Studio announced the launch of the "IIHF Esports Fan Championship".