Trek Bicycle to become Official Bike Partner of Tour de Suisse
Zug, Switzerland - The American bicycle and cycling product manufacturer Trek has teamed up with the Tour de Suisse in a three year partnership negotiated by InfrontRingier Sports & Entertainment Switzerland, organiser and marketer of the Tour de Suisse.
A professional neutral race service is an indispensable and vital element of any professional cycling event. For that reason, Tour de Suisse is pleased about the alliance with Trek - equipping the race service with high-quality spare racing bikes. All nine of the spare bikes provided are one-off models, designed by the “Project One” online configuration, which can be found here.
Bike Expo for fans
While cyclists will benefit from the neutral race service, fans and visitors will be able to enjoy a Bike Expo at the events. Trek is to showcase an attractive selection of its current range of models at the race hubs in Risch-Rotkreuz and Bern. The models on display will include the feather-light Trek Emonda, the Madone racing bike and the specialist bike for bumpy terrain, the Domane.
For years, Trek has been the trusted brand of Swiss rider Fabian Cancellara, who is under contract with the “Trek Factory Racing” team. Cancellara repeatedly arrives at the start of his races with special paint finishes, some of which are available in the Trek online configurator.
The Trek Bicycle Corporation is one of the leading manufacturers of bicycles and accessories, with over 1,600 employees in 22 subsidiaries worldwide. Trek has been building innovative bikes for over 35 years, continuously developing them further. When Trek was established in 1976, the message was simple – to build the best bikes in the world. Today, Trek is going another step further: Trek wants to contribute to ensuring that the bicycle is seen as a simple solution for quite complex problems worldwide. The bicycle is the most efficient form of locomotion for mankind. It contributes to stemming climate change, avoids traffic jams and takes care of fitness. It brings people together and also allows them to get away on occasion – to places that they would otherwise never get to see. Trek – "We believe in bikes".
About the Tour de Suisse
Since 1933, the Tour de Suisse has been the most important cycling race in Switzerland. Each year over a million spectators follow the tour at the track. The race features nine stages crossing more than 1,300 kilometres and climbs 17,500 meters altitude across all parts of Switzerland. The Tour de Suisse is part of the UCI World Tour and the fourth largest professional cycling race in the world.
InfrontRingier – a joint venture between Infront Sports & Media and Ringier – is the leading sports marketing company in Switzerland. The experienced team supports sports federations, organisers of sports events, leagues and clubs as well as top athletes working as a marketing, consulting and service partner. Its high-quality portfolio includes the Raiffeisen Super League, the Swiss Ice Hockey Cup and a roster of outstanding Swiss athletes including Fabian Cancellara and Lara Gut. In addition, InfrontRingier hosts the B2RUN Swiss Corporate Challenge running series and on behalf of Swiss Cycling organises the Tour de Suisse.