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Infront secures V-ZUG as Official Sponsor of 2020 IIHF Ice Hockey World Championship

2 min read

Swiss brand backs flagship ice hockey tournament on home ground

Zug, Switzerland – V-ZUG, the Swiss household appliance manufacturer, will be an Official Sponsor at the 2020 IIHF Ice Hockey World Championship in an agreement brokered by Infront, the International Ice Hockey Federation's (IIHF) exclusive media and marketing partner.

The sponsorship includes V-ZUG's presence on rink-boards, press conference backdrops and a wide range of advertising assets at the venues in Zurich and Lausanne. The manufacturer will also have the right to use the official logo and mascot for promotional purposes as well as organising fan activities at both arenas.

Christoph Mauer, Infront Senior Director Winter Sports said: "This agreement with V-ZUG means we can add another big Swiss brand to the sponsorship portfolio of this year's IIHF Ice Hockey World Championship. The brand stands for quality and precision, aligning perfectly with the tournament's values as well as what we want to achieve at the event."

Attila Castiglioni, V-ZUG Director Service and Marketing Department said: "As a Swiss company with a long tradition we are proud to support the IIHF Ice Hockey World Championship in Switzerland. Ice hockey represents the same values that are important to us as a company as well: discipline, commitment, passion for detail and precision.”

About V-ZUG

V-ZUG is the leading Swiss household appliances brand and has its head office in Zug. For over 100 years, the company in the heart of Switzerland has been developing and producing innovative kitchen and laundry appliances which make everyday life easier while inspiring and delighting users – for a lifetime of enjoyment. V-ZUG has 10 display and advice centres and 16 service centres in Switzerland and is represented internationally in 18 countries. The company has around 1,400 employees worldwide and trains over 70 apprentices. As the market leader in Switzerland, in addition to pursuing its own business operations V-ZUG is also committed to improving the economy, society and the environment. Together with its sister company Gehrig Group AG and subsidiary SIBIRGroup AG, the owner-operated company belongs to the Metall Zug group.

About Metall Zug

Metall Zug is a Swiss industrial holding company with its head office in Zug and offers a wide range of innovative and sustainable premium and precision products. The group is a technology leader and develops, produces and distributes appliances, machines and solutions through its household appliances, infection control and wire processing business units. The Metall Zug group consists of V-ZUG AG, Gehrig Group AG (Household Appliances Business Unit), the Belimed group (Infection Control Business Unit) and the Schleuniger group (Wire Processing Business Unit). The industrial holding company grew out of the metalwork company Metallwarenfabrik Zug which was established in 1887, and is still primarily owned by the founding family. The Metall Zug group employs around 3,600 people worldwide and is listed on the SIX Swiss Exchange.