Zug, Switzerland – LGT, the international private banking and asset management group, is to become Main Sponsor of the World Men’s Curling Championship 2016 in Basel. The agreement was signed by Infront Sports & Media, exclusive media and marketing partner of the World Curling Federation (WCF).
Following the successful World Championship in 2012, the world’s curling elite will meet once again at the St. Jakobshalle in Basel from 2 to 10 April 2016. This marks LGT’s second sponsorship engagement with the brand having been involved as Main Sponsor already four years ago.
Curling is one of the oldest team sports in the world. Success in curling requires not only team spirit – determination, precision and concentration are fundamental elements of the sport as well. “Those are values that LGT also strongly identifies with, values which have always characterised our company. These factors are also crucial for long-term success in private banking”, says Heinrich Henckel, CEO of LGT Bank Switzerland.
LGT Bank Switzerland, which is headquartered in Basel, established its presence over ten years ago and is closely linked to the city. “That is why we are very pleased to be sponsoring a World Championship in our home town, so to speak.” A further reason for LGT’s renewed commitment to the World Curling Championship is the high level of quality, professionalism and personal engagement of the people responsible for this event. “We also attach great importance to these characteristics in the management of our client assets. And moreover, this is a great opportunity for our clients and guests to witness this precision sport firsthand.”
Kate Caithness, President of the World Curling Federation, adds: “Infront’s ongoing drive to enhance the strength of our events continues to deliver strong marketing results - with LGT Bank being the second main sponsor to come on board in recent weeks for the World Men's Curling Championship 2016. We are pleased to welcome LGT Bank onto the ice and on behalf of the World Curling Federation we look forward to working together with LGT Bank to deliver a first class event.”
Bruno Marty, Executive Director Winter Sports at Infront, said: “Switzerland is a key market for curling and it is expected that the event will generate a lot of attention in the country and beyond via international TV distribution. With LGT's headquarters being in Basel, the group will benefit not only from an increase in its international awareness, but also be able to use the platform to maintain and expand local customer contacts.”
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.