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Uhrenfabrik Junghans to partner FIS Nordic World Ski Championships for third consecutive edition

2 min read

German watch manufacturer named Official Timing Partner for 2023 edition

Zug, Switzerland – Traditional German watch brand Junghans will be the Official Timing Partner of the FIS Nordic World Ski Championships 2023 in Planica, marking the third consecutive time the company partners the event. The agreement was brokered by Infront, the competition’s exclusive marketing partner.

As the Official Timing Partner, Junghans will gain unique exposure across the entire winter sports event. This includes brand visibility at the starting and finish installations and during the broadcast as well as representation on the countdown clock.

Junghans Award and limited special editions

Aside from the World Championship title, athletes in the men's and women's individual ski jumping competition from the large hill have the opportunity of winning an additional prize. The athlete achieving the longest accumulated distance when combing the jumps from the first and second round will receive the Junghans Award.

In celebration of partnering the event, Junghans will also launch two limited edition models limited to only 150 units each, incorporating both the company’s expertise in watchmaking and deep-rooted passion for winter sports.

Michael Witta, Vice President Marketing Sales at Infront, said: “Continuation in sport is key for both those competing and those associated with an event. Junghans has partnered the past two editions of the Nordic World Ski Championships, and the brand has become a welcome part of the scenery. We’re delighted to welcome them back in 2023.”

Thomas Fiedler, Director of Marketing at Junghans, said: “Winter sports combine two things very close to our brand identity: on the one hand, time playing a decisive role – whether in cross-country skiing, ski jumping, or Nordic combined. And on the other hand, our home, the Black Forest, where winter sports have a longstanding tradition. Which is why we’re very excited to continue our involvement as Official Timing Partner at the FIS Nordic World Ski Championships 2023 in Planica for the third time in a row. We wish all athletes best of luck – and one of them in particular, our brand ambassador ski jumper Karl Geiger.”

About Junghans

Junghans has been giving a face to time for over 160 years. The attention to detail, the high demands on design and quality and generations of technical expertise have characterised the products of Uhrenfabrik Junghans since it was founded in 1861. Values that form the foundations for the success story of the company from Schramberg in the Black Forest. In 1903 Junghans was the largest clock manufacturer in the world, with over 3,000 employees. The development of precision movements made the company the largest German manufacturer of chronometers in 1951 and the third largest worldwide in 1956. In 1972 Junghans was the official timekeeper of the Olympic Games in Munich, setting new standards in timekeeping. After an eventful and turbulent company history, the Schramberg businessmen Dr. Hans-Jochem and Hannes Steim became the new proprietors of the venerable company in 2009, ushering in a new era of growth. Junghans still produces all of its watches on the historical company site. In 2018 the terrace building has been revived for its 100th birthday. In this monument to industrial architecture, long the light-flooded centrepiece of Junghans watch production, the tradition of watch and clockmaking in the Black Forest can be experienced in the form of a museum. The current collection also references the long tradition of the company in design and watchmaking - transported to the present in contemporary form. For example, with the Meister watches, which have been manufactured since the 1930s, or the timepieces of Max Bill. These Bauhaus classics were first created in 1956 in collaboration with the Swiss designer – and are still produced to his designs in almost unaltered form today. In 1990 Junghans set new standards with the invention of the first radio-controlled wristwatch – a technology that is making its mark once again in 2018 with a new generation of intelligent, Schramberg-made radio-controlled movements of great precision and accuracy. The clear design language of the Junghans watches is a constant factor throughout the history of the company. The latest indication of this can be found in the stylish models of the FORM family, with their reduced simplicity. For over 160 years now, Junghans watches have combined watchmaking and design expertise on the wrist. Style made tangible.