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Infront secures FLYERALARM as Official Sponsor for the Audi FIS Alpine Ski World Cup

2 min read

As one of the leading European online printing companies, the brand becomes involved in alpine skiing for the first time - starting with the 2016/17 season

Zug, Switzerland – German online printing company FLYERALARM is to become Official Sponsor for a total of 19 races of the Audi FIS Alpine Ski World Cup. The contract was brokered by Infront Sports & Media, a Wanda Sports company, and the advertising presence will start with the races in Val d'Isère this weekend.

As part of the agreement, FLYERALARM will benefit from brand visibility at eleven different locations in all five alpine skiing disciplines (Downhill, Super-G, Giant Slalom, Slalom, Alpine combined) as well as at a Night Parallel Slalom. The rights package includes various branding opportunities to provide valuable exposure at the start and finish areas as well as along the course and is completed by a hospitality contingent together with further advertising and promotional rights.

Increase brand awareness in Germany and beyond

Farid Mahmood, Chief International Officer of FLYERALARM: “As a European pioneer in online printing, we want to further expand our rapidly growing internationalisation and increase our brand awareness even stronger abroad. The Audi FIS Alpine Ski World Cup, one of the most coveted sports series in the world, is a perfect fit for this - the emotional dynamics fit very well with our philosophy and our constant pursuit of further development and innovation. We will use the increased awareness of our brand to support our new customers with innovative printing, advertising and marketing services to aid their activities with upmost professionalism.”

Bruno Marty, Executive Director Winter Sports at Infront: "We are very happy to have FLYERALARM on board as a new sponsor for the Audi FIS Alpine Ski World Cup. We are convinced that this commitment is an excellent addition to the company's previous sponsorship activities - primarily in football and basketball. Through having a presence at well-known and popular races such as Val d'Isère, Cortina d'Ampezzo and Kranjska Gora, the company will benefit from increased exposure and greater brand awareness far beyond national borders."

Collective marketing approach as guarantee for success

Infront collectively markets the advertising and sponsorship rights for the majority of FIS World Cup races. The collective marketing approach offers sponsors a unified marketing platform for effective brand communication in the most important markets worldwide - with presence across the entire season.


FLYERALARM is a leading online printing company in the B2B market in Europe and is one of the largest e-commerce companies in Germany. The company's portfolio includes all types of printed products - from flyers through to bound books - as well as supplementary services within marketing such as, for example, web design solutions. The core business of the FLYERALARM Group is the production and sale of printed articles and advertising products in the corporate client market (B2B). All products are manufactured exclusively in Germany using the most up-to-date technology, at several printing shops which belong to the Group of companies. FLYERALARM achieved a turnover of more than EUR 300 million in 2014m and employs almost 2000 people across six company sites. The company, which has its headquarters in Würzburg, was founded in 2002 by Thorsten Fischer.

About Infront Sports & Media

Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.