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BWF sponsorship with travel solutions firm Stay22

2 min read

New sponsor to improve event travel for fans and athletes from 2020/21 season

Zug, Switzerland – Infront, a Wanda Sports Group company and the exclusive media and marketing partner of the Badminton World Federation (BWF), has announced Stay22, the map-based travel solutions company, as the BWF's official travel solutions partner for all 2020/21 events.

The new partnership means Stay22 will benefit from broad brand exposure across the whole of the Asia-Pacific region. The focus will be on the BWF's social media platforms as well as on each of the HSBC BWF World Tour event websites for fans.

Stay22 wants to improve travel for over 700 million badminton fans worldwide as well as the 33,000 athletes travelling to more than five continents helping fans find accommodation near tournament venues. 

Thomas Lund, BWF Secretary General, said: “We see tremendous value in partnering with Stay22. Its location-based maps will help enhance the fan experience when it comes to travelling and staying near events. Their location-centric mapping system makes it easy for sport-enthusiasts to easily search and book any type of accommodation or travel services near our events or venues.”

Frederic Aouad, Sales Director of Stay22, said: “Stay22 shares a similar vision as BWF: creating a great customer-centric approach to better serve sports fans. We are pleased they chose us to provide value to their fans and athletes. Our team has committed on delivering the best travel experience possible when athletes and fans will be looking for accommodations and travel services worldwide."

About Stay22

Stay22 is the location-based interactive map simplifying travel booking for events by displaying accommodations at the lowest available price. Displaying both Airbnb and hotels on the same map, Stay22 has the largest inventory in the industry and offers more than 35 million bookable listings in over 50+ countries and territories. Since its creation in 2016, Stay22 has partnered with over 10,000 event organizers and ticketing platforms to offer travelers and event-goers a seamless booking experience.

About the Badminton World Federation (BWF)

The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). It was originally the International Badminton Federation (IBF) which was founded on 5 July, 1934, before being rechristened the Badminton World Federation in 2006.

The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.

The BWF’s vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful and sustainable development initiatives.
BWF has its headquarters in Kuala Lumpur, Malaysia, with 193 Member Associations worldwide.

Poul-Erik Høyer is the BWF President and Thomas Lund is the BWF Secretary General.

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