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Infront extends Jack Wolfskin sponsorship for Audi FIS Alpine Ski World Cup

2 min read

The outdoor apparel supplier remains faithful to the prestigious event series for another four years

Salzburg, Austria - The international sports marketing company Infront Sports & Media has extended its sponsorship agreement with Jack Wolfskin, the outdoor apparel supplier, as a sponsor of the Audi FIS Alpine Ski World Cup for a further four years. The extension carries the sponsorship agreement through to the 2019/20 season, supporting the Jack Wolfskin brand as it continues to focus on international expansion.

As part of its comprehensive rights package, Jack Wolfskin will benefit from an advertising presence at 43 races per season with different branding packages at the start and finish areas, along the course and on athletes’ bibs. In addition, the company's logo will be included across all official communication and print materials as well as on the FIS website and in video spots on-site. Finally, a hospitality contingent is included along with further advertising and promotional rights.

Melody Harris-Jensbach, CEO of Jack Wolfskin: “The Audi FIS Alpine Ski World Cup provides us with an excellent platform from which we can achieve a strong and continuous presence in winter sports and communicate the Jack Wolfskin products within a technical and functional environment to ski and outdoor enthusiasts.”

Bruno Marty, Executive Director Winter Sports at Infront: “We are delighted to extend this longstanding partnership with Jack Wolfskin by another four years. The Jack Wolfskin brand is heavily associated with skiing and outdoor sport and therefore fits very authentically as a sponsor of one of the most prestigious event series in winter sport.”

Collective marketing as a key to success

Infront collectively markets the advertising and sponsorship rights for the majority of FIS World Cup races. The marketing approach offers sponsors a unified marketing platform for effective brand communication in the most important markets worldwide - with presence across the entire season.

The 2016/17 season starts on 22 and 23 October with the two giant slaloms in Sölden, Austria.

About Jack Wolfskin

Jack Wolfskin is one of the leading providers of functional outdoor apparel, footwear and equipment in Europe and the largest franchisor in the sports retail market in Germany. Jack Wolfskin products are currently available in more than 900 Jack Wolfskin stores and at over 4,000 points of sale across Europe and Asia. This success is primarily based on great innovation potential, quality and user-oriented product management, as well as sales channels which are characterised by a high-quality customer service. In the 2014 financial year, the company recorded sales turnover of €345 million euros. Jack Wolfskin is headquartered in Idstein, Taunus, Germany, and currently employs over 800 people.

About Infront Sports & Media

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.