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Infront announces a landmark media rights and innovation partnership with LFP Media

1 min read

Deal includes exclusive broadcast rights to Ligue 1 Uber Eats and Ligue 2 BKT as well as Trophée des Champions for five seasons from 2024/25

Zug, Switzerland – Infront has secured an exclusive partnership with LFP Media to manage the international media rights for Ligue 1 Uber Eats and Ligue 2 BKT across selected territories in Europe, Asia, and Oceania for five seasons from 2024/25 to 2028/29.

The comprehensive package includes all matches from Ligue 1 Uber Eats and Ligue 2 BKT, all promotion/relegation play-offs and the annual Trophée des Champions. It covers 306 Ligue 1 Uber Eats matches per season, played across 34 rounds, and 306 Ligue 2 BKT matches. LFP Media will oversee match production, feed distribution, and the creation of innovative content and magazines to enhance the viewers experience beyond match day.

Infront Lab, Infront’s technology and innovation arm, will also help elevate the league’s innovation strategy through a separate agreement. The partnership is for five seasons and will focus on enhancing media capabilities and enriching fan engagement experiences. Catering to LFP Media’s focus on investing in the future, Infront Lab will boost the application of state-of-the art tech products – including with its recently launched Engines 365 suite – in various areas of the league’s activities.

Both agreements expand Infront’s role with LFP Media after it announced a five-year deal with the league for betting rights in September 2023.

Amikam Kranz, Senior Vice President of Media, Betting & Technology, Infront said: “These new deals are the latest step in our developing partnership with LFP Media and allows them to fully leverage Infront's expertise across media and technology. Our comprehensive network and offering aims to enhance the league's international presence and fan engagement, showcasing the synergy between our technology capabilities and commercial rights experience.”

Martin Aurenche, LFP Media Chief Media Officer said: “Aligning and increasing our cooperation with Infront allows us to amplify the global footprint of French football, bringing the excitement and passion of French football to new audiences. Their approach will no doubt elevate our international presence as well as the viewing experience, reinforcing the league's standing in the international sports landscape.”

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