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Zug, Switzerland – PERSONALSHOP, Austria’s leading private mail-order company with over two million satisfied customers, has been named the new Presenting Sponsor of ski jumping’s Four Hills Tournament in an agreement brokered by Infront, the event’s exclusive marketing partner.
The agreement will run from the 2022/23 edition until the conclusion of the 2024/25 tournament. It marks the first time the brand sponsors a major sports event. PERSONALSHOP will enjoy wide exposure across the whole venue, including on LED banners, at the start and exit gate, on the leaderboard, jump-off platform, coaches stand and warm-up area. The brand will be omnipresent at the venues in Oberstdorf, Innsbruck, Garmisch-Partenkirchen and Bischofshofen and perfectly staged for the TV consumers at home.
Hannes Lamprecht, PERSONALSHOP, is looking forward to the collaboration: “As the exclusive partner of the Four Hills Tournament, we are delighted to be part of this successful contest. In the DACH region, ski jumping fans cheer over the best jumping distances – and our customers are happy about our best prices.” The co-founder of PERSONALSHOP, Helmut Gschließer, adds: “Ever since I was a child, I have been thrilled by the impressive performances of the athletes at this traditional competition. Many of our two million regular customers are also ski jumping fans and are eagerly awaiting the kick-off in Oberstdorf!”
Michael Witta, Vice President Marketing Sales and Services, Infront said: “Every year the Four Hills Tournament draws passionate and engaging crowds, both at the four venues in Austria and Germany and on broadcast. PERSONALSHOP, who are choosing the event to take their first steps into the world of sport sponsorship, rightly feel that the event provides a good foundation for them to grow their customers and, ultimately, gain the positive return on investment that many other partners receive.”
Infront has been the exclusive marketing partner of the Four Hills Tournament since the 2010/11 event and signed a four-year extension in 2020, taking the partnership up until 2026. It has also assisted with other elements of the event and recently helped rebrand the tournament.
PERSONALSHOP has been offering its exclusive clientele top national and international brands as well as its own products at the best prices for nearly 30 years. Customers inform themselves about the offers across all channels – from the informative sales catalogue to online shopping and the PERSONALSHOP retail stores. With more than 2 million regular customers from the DACH region, more than 400 employees and an annual turnover of 275 million euros, PERSONALSHOP is the largest private mail order company in Austria.