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Barbara Peeters to leave Infront

2 min read

Zug, Switzerland - Barbara Peeters, Managing Director of Infront Netherlands, has decided to leave the international sports marketing company Infront Sports & Media, a Wanda Sports company, mid-March 2017. She will join World Tour Cycling Team Sunweb as Chief Commercial Officer starting on 1 April 2017. Infront is currently assessing several options for Barbara Peeters’ replacement. The revised structure and set-up for Infront Netherlands’ activities will be communicated in due course.

Barbara Peeters joined Referee Sportsmarketing in July 2001, advancing over the years to Managing Director – a role she maintained after Referee was acquired by Infront in 2015. As Managing Director, she contributed her vast expertise, strong dedication and extensive network surrounding the International Skating Union (ISU) to help Infront strengthen its winter sports portfolio to include all seven Olympic winter sports federations.

Philippe Blatter, President & CEO of Infront: “We regret that Barbara Peeters has taken the decision to leave Infront but are appreciative of her support and dedication over the last years. She was a key contact and loyal representative of Infront for many of our partners. On behalf of the entire Infront family, I wish her all the best for her professional and personal future.”

Barbara Peeters added: “Working for Infront and supporting the ISU has been a great experience, for which I am grateful. Coming on board from Referee Sportsmarketing, we were welcomed from the very first moment and I truly enjoyed working for the world’s leading sports marketing company. Until my departure, I will ensure a seamless transition process and make certain that all partners continue to receive the same premium service to which they are accustomed.”

About Infront Sports & Media

Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.

About Wanda Sports

Wanda Sports, a 100% subsidiary of Wanda Group, is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

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