KNOWLEDGE HUB
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Infront Blog
The quiet art of delivering global sports spectacle
Discover what it really takes to deliver a global sports broadcast — from media rights and planning to signal routing, access ...
How rightsholders can maximise revenue with corporate hospitality in sports
Discover how sports rightsholders can unlock new revenue streams and deepen sponsor ties through strategic corporate hospitality, ...
How to maximise brand visibility through event design: Insights from the FIS Nordic World Ski Championships Trondheim 2025
Discover how smart event design elevated brand visibility at the Nordic World Ski Championships. From local inspiration to ...
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News
Infront enters Formula 1 through new sub-licensing agreement
Infront will sub-license Formula 1 broadcast rights across seven Balkan territories from 2026, marking its first-ever entry into ...
Broad reach for 2025 IIHF Ice Hockey World Championship
Infront has secured broad coverage of the 2025 IIHF Ice Hockey World Championship, beginning in Sweden and Denmark on 9 May, in ...
WSC Sports Acquires Infront Lab’s Engines 365 to Supercharge Sports Organisations' Digital Fan Engagement
WSC Sports, the global leader in AI-driven sports content automation, has acquired Infront Lab’s Engines 365 and will add the ...
Brave New Sport Blog
How meaningful sponsorship has driven change in Formula 1
Formula 1 has undergone a seismic shift in perception, audience and popularity. How have brands driven that change?
Polarization calls for geopolitical and cultural competence
Sports organizations are struggling to cope with a polarized global environment. A nuanced understanding of geopolitics is more ...
In the news – Sports Maniac Podcast, Blick and ESB Network
The concepts outlined in Brave New Sport have been discussed with a broad audience, both online through our own deep dive series.
Case Studies
SPFL Turns to Automation to Promote Scottish Football Globally
SPFL turned to automation to try and solve the countless pain points they were battling. They began using Content X, an ...
Serving success: Vodafone's strategic play in Turkish Women's Volleyball
Vodafone entered the largest sponsorship of its kind for women’s sport in Turkey and volleyball globally, indicating a ...
Driving Sports Sustainability: Stora Enso & FIS Nordic World Championship
At the forefront of renewable solutions, Stora Enso partnered with the FIS Nordic World Ski Championships to bring sustainable ...
Whitepapers
White Paper – Sports Event Management
Learn about trends in sports event management and how events can be effectively planned.
White Paper – Sports Technology
Explore inciteful white papers that provide in-depth learnings on sports technology.
White Paper – Participation Sports
Discover the world of participation sports and how brands can get involved.
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