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Sustainability

Environmental, Social & Governance (ESG) at Infront

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SPORT: A CATALYST FOR GLOBAL CHANGE

The world is experiencing unprecedented change: Global health risks, increasing inequalities, and climate change pose existential risks for society, economy, and the environment. This puts the world of sports at a tipping point as well. 

As a global leader in shaping the future of sports, Infront acknowledges its shared responsibility for this planet and its people. We believe sport is a unifying force that can create worldwide alliances to lead the way to a more sustainable development. But equally, we must do our part as well.

OUR FOCUS AREAS

Reveal our five strategic pillars for driving sustainable change. In each area, we have defined specific targets until 2025, which we annually follow up on in our Sustainability Report.

Ecosystem Icon

Shaping the
sports ecosystem

Strengthen ESG governance, build internal expertise, and foster stakeholder
dialogue.

Integrity Icon

Fostering integrity

 

Ensure compliance through due diligence, ISO standards, training, and reporting.

Health Icon

Promoting health

 

Provide platforms for an active, healthy lifestyle - to our employees as well as to the general public.

Inclusive Growth Icon

Enabling inclusive growth

Provide equal chances to benefit, work and compete in sports. 

Climate Change Icon

Fighting climate change

Improve our understanding of climate change issues in the context of sports and engage in climate action.

STAKEHOLDER DIALOGUE

Achieving sustainability in sport will mean every stakeholder playing a crucial role. Aligning the diverse interests of federations, local communities, hosts, sponsors, fans and everything in-between is both the biggest challenge and the greatest opportunity. 

As a partner and service provider to the global sports industry, Infront is well-placed to advance sustainability through a  collaborative approach. We are particularly committed to engage in an industry dialogue to orchestrate the collective effort on climate action and better understand climate change issues in the context of sports.

HOW WE ENGAGE WITH OUR PARTNERS & CLIENTS

We are committed to support our partners and clients in their attempt to undertake systematic efforts to promote greater environmental and social responsibility through their respective sports, events, and sponsorship  engagements.

Through regular dialogue, joint initiatives, and continuous improvement of our data and reporting, we identify where we can turn challenges into opportunities to grow a sustainable future together.

Download the case study to get more insights.

HOW WE ENGAGE WITH OUR EMPLOYEES

We want everyone at Infront to feel they have a real voice and a place in our community. That’s why we listen through staff surveys, open feedback channels, and regular communication sessions.

With the Nations Cup and the Collaboration Week we have introduced specific formats to improve teamwork and knowledge exchange across the company. 

STORIES FROM THE INFRONT GROUP

 

Sports Sponsorship

Active lifestyle trends: Why Rome matters now

Rome’s marathon boom is a sign of how wellness, identity and digital culture are reshaping mass participation events. Discover ...

Sports Broadcast Production

Behind the scenes of Paralympic production: Delivering world-class coverage for a multi-sport event

Discover the behind-the-scenes journey of helping produce the Paralympic Games: a story of expertise, teamwork and technology ...

Sports Sponsorship

B2Run: How Europe’s biggest running series meets the ”growing importance of health and fitness within companies”

More than 240,000 participants from over 11,800 companies registered for 18 B2Run run events, the BASF Company Cup and the MOPO ...

Careers

#AllAboutUs: Boosting employee engagement through digital health and wellbeing

Discover how our innovative digital health and wellbeing challenge transforms workplace culture.

DISCOVER OUR REPORTS

Infront Group Sustainability Report
DIVE DEEPER INTO OUR JOURNEY
Collaboration was the defining theme of 2024.
Across our five focus areas, the most meaningful
progress was achieved where we worked together
with our employees, clients and partners.
Find all stories in our Sustainability Report.

Research reports

 

Next Play

Guided by Infront's expertise in the sports marketing industry, this report explores how rights holders, brands and broadcasters can drive sustainable revenue by developing and audience-first approach.

Brave New Sport

Sport has always played a major role in society and the importance of playful competition has been integral to humanity’s cultural evolution. How can it grow its role as a catalyst for technology, business, health and geopolitics?